Micro-Star International Co (MSI, 微星科技) yesterday said it is targeting a double-digit percentage revenue growth in its electric vehicle (EV) charging pile business next year, driven by the launch of new products and the rollout of its sales channel strategy over the past six months.
MSI is to launch analternating-current (AC) wall-mounted EV charging pile, the Eco Premium, which offers charging capacities of either 7 kilowatts or 11 kilowatts, MSI Electric Vehicle Supply Equipment Business Division assistant vice president Elsa Yeh (葉盈延) said on the sidelines of the Taipei Auto Show.
The new product and the introduction of charging pile software developed by MSI and after-sales services are to be the main driving forces next year, Yeh said.
Photo: Meryl Kao, Taipei Times
MSI plans to launch the new Eco Premium in Taiwan next month, supporting multiple power supply environments, including single-phase and three-phase systems, Yeh said.
The product is to hit the markets in Japan, South Korea, Europe, the US and Canada in the second quarter of next year, she said.
Volume production of the new product is to be begin at the company’s factory in Taoyuan as soon as it receives government certification, she added.
The company entered the North American charging pile market in September with its previous wall-mounted EV charging pile model, the EV Premium, through Amazon.com Inc and Best Buy Co Inc sales channels, Yeh said.
The product has received robust sales performance and market acceptance, with some product types out of stock due to shipping schedules, she said.
Aside from wall-mounted charging piles, MSI also launched a portable EV charger in April that is waterproof and dustproof, with the response proving positive, Yeh said.
The portable chargers are available in Southeast Asian markets and are expected to enter the US market in the first quarter of next year, she said.
The wall-mounted and portable charging piles are expected to each account for about 50 percent of total charging pile revenue next year, she added.
MSI is also confident it would expand its share to 10 percent of Taiwan’s charging pile market next year from 7 to 8 percent, given its advantages in providing one-stop services from hardware to after-sales support, and less-severe competition, Yeh said.
Sales volume in Taiwan this quarter more than doubled from a year earlier and the momentum is expected to extend into next year due to rising demand as new building construction projects are required to reserve space for charging piles, she said.
MSI is in talks with Taiwanese and Japanese automakers about supplying its portable chargers, she added.
China Motor Corp (中華汽車) is the first automaker adopting MSI’s portable chargers for its commercial EV models, Yeh said.
By region, the US and European markets are expected to account for 60 percent of total sales next year and continue to grow, followed by South Korea, Southeast Asia and Australia, where the company has made long-term investments that are expected to bear fruit next year, she said.
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