Micro-Star International Co (MSI, 微星科技) yesterday said it is targeting a double-digit percentage revenue growth in its electric vehicle (EV) charging pile business next year, driven by the launch of new products and the rollout of its sales channel strategy over the past six months.
MSI is to launch analternating-current (AC) wall-mounted EV charging pile, the Eco Premium, which offers charging capacities of either 7 kilowatts or 11 kilowatts, MSI Electric Vehicle Supply Equipment Business Division assistant vice president Elsa Yeh (葉盈廷) said on the sidelines of the Taipei Auto Show.
The new product and the introduction of charging pile software developed by MSI and after-sales services are to be the main driving forces next year, Yeh said.
Photo: Meryl Kao, Taipei Times
MSI plans to launch the new Eco Premium in Taiwan next month, supporting multiple power supply environments, including single-phase and three-phase systems, Yeh said.
The product is to hit the markets in Japan, South Korea, Europe, the US and Canada in the second quarter of next year, she said.
Volume production of the new product is to be begin at the company’s factory in Taoyuan as soon as it receives government certification, she added.
The company entered the North American charging pile market in September with its previous wall-mounted EV charging pile model, the EV Premium, through Amazon.com Inc and Best Buy Co Inc sales channels, Yeh said.
The product has received robust sales performance and market acceptance, with some product types out of stock due to shipping schedules, she said.
Aside from wall-mounted charging piles, MSI also launched a portable EV charger in April that is waterproof and dustproof, with the response proving positive, Yeh said.
The portable chargers are available in Southeast Asian markets and are expected to enter the US market in the first quarter of next year, she said.
The wall-mounted and portable charging piles are expected to each account for about 50 percent of total charging pile revenue next year, she added.
MSI is also confident it would expand its share to 10 percent of Taiwan’s charging pile market next year from 7 to 8 percent, given its advantages in providing one-stop services from hardware to after-sales support, and less-severe competition, Yeh said.
Sales volume in Taiwan this quarter more than doubled from a year earlier and the momentum is expected to extend into next year due to rising demand as new building construction projects are required to reserve space for charging piles, she said.
MSI is in talks with Taiwanese and Japanese automakers about supplying its portable chargers, she added.
China Motor Corp (中華汽車) is the first automaker adopting MSI’s portable chargers for its commercial EV models, Yeh said.
By region, the US and European markets are expected to account for 60 percent of total sales next year and continue to grow, followed by South Korea, Southeast Asia and Australia, where the company has made long-term investments that are expected to bear fruit next year, she said.
NEW IDENTITY: Known for its software, India has expanded into hardware, with its semiconductor industry growing from US$38bn in 2023 to US$45bn to US$50bn India on Saturday inaugurated its first semiconductor assembly and test facility, a milestone in the government’s push to reduce dependence on foreign chipmakers and stake a claim in a sector dominated by China. Indian Prime Minister Narendra Modi opened US firm Micron Technology Inc’s semiconductor assembly, test and packaging unit in his home state of Gujarat, hailing the “dawn of a new era” for India’s technology ambitions. “When young Indians look back in the future, they will see this decade as the turning point in our tech future,” Modi told the event, which was broadcast on his YouTube channel. The plant would convert
‘SEISMIC SHIFT’: The researcher forecast there would be about 1.1 billion mobile shipments this year, down from 1.26 billion the prior year and erasing years of gains The global smartphone market is expected to contract 12.9 percent this year due to the unprecedented memorychip shortage, marking “a crisis like no other,” researcher International Data Corp (IDC) said. The new forecast, a dramatic revision down from earlier estimates, gives the latest accounting of the ongoing memory crunch that is affecting every corner of the electronics industry. The demand for advanced memory to power artificial intelligence (AI) tasks has drained global supply until well into next year and jeopardizes the business model of many smartphone makers. IDC forecast about 1.1 billion mobile shipments this year, down from 1.26 billion the prior
People stand in a Pokemon store in Tokyo on Thursday. One of the world highest-grossing franchises is celebrated its 30th anniversary yesterday.
Zimbabwe’s ban on raw lithium exports is forcing Chinese miners to rethink their strategy, speeding up plans to process the metal locally instead of shipping it to China’s vast rechargeable battery industry. The country is Africa’s largest lithium producer and has one of the world’s largest reserves, according to the US Geological Survey (USGS). Zimbabwe already banned the export of lithium ore in 2022 and last year announced it would halt exports of lithium concentrates from January next year. However, on Wednesday it imposed the ban with immediate effect, leaving unclear what the lithium mining sector would do in the
RSS