Apple Inc’s latest generation of iPhones is off to a faster start than usual, with its most basic model surging in popularity.
The iPhone 17 series outsold the iPhone 16 range by 14 percent over their respective first 10 days on sale in the US and China, Counterpoint Research said.
The standard iPhone 17 is in much higher demand than the corresponding US$799 model last year, the data showed.
Photo: Reuters
Counterpoint analysts attributed the boost to an improved display, more storage and the upgraded A19 chip.
“Consumers are resonating with the base model iPhone 17 on improved specs and upgrades,” Counterpoint senior analyst Ivan Lam (林科宇) said. “In China, sales are almost double those of the base iPhone 16 over the initial availability period — and the momentum continues to be good into October.”
At the other end of Apple’s lineup, the iPhone 17 Pro Max is also seeing strong demand, particularly in the US.
It is drawing people who got their last phone during the COVID-19 pandemic to finally upgrade, Counterpoint said.
Apple’s new top-of-the-line handset has its best cameras to date, an improved heat dissipation system and its most significant physical redesign in years.
The company still relies on the iPhone for about half of its revenue. It has managed to sustain strong sales of it despite several missteps with its development of artificial intelligence features and enhancements, and Chinese consumers are still waiting for its rollout of Apple Intelligence in the country.
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