PC and motherboard maker Micro-Star International Co (MSI, 微星科技) yesterday said it expected to sell its electric vehicle (EV) charging piles in at least 10 countries by the end of this year and 20 countries next year.
The company is partnering with Taiwanese automakers to sell cobranded charging piles in the domestic market, MSI electric vehicle supply equipment business division marketing manager Tina Chang (張婷然) said on the sidelines of an event in Taipei.
The company has begun selling the products in Japan, Thailand and Australia, with sales in the US and Canada set to begin next month, and South Korea next quarter, Chang said.
Photo: Fang Wei-chieh, Taipei Times
The company is in talks with South Korean and Japanese automakers to seek new business opportunities, and aims to secure a 3 percent share at the global market by 2030, she said.
MSI’s charging piles are designed for use in residential buildings, and the company has a double-digit share of Taiwan’s home-use charging pile market, MSI marketing vice president Sam Chern (程惠正) said.
The company is partnering with automakers, shopping malls and charging station operators to increase its market share, and plans to launch a new thin DC charging pile for commercial complexes as early as the end of this year, Chern said.
The company is developing a new energy storage charging pile and aims to commercialize the product within a year, with plans to target home-use markets in Japan, Europe, the US and Canada, he said.
The company expects long-term growth in the EV market, he said, adding that the US government’s plan to discontinue subsidies for EV purchases would not have a significant impact on its charging pile business.
Meanwhile, the company said it remains positive about its graphics card, motherboard and gaming PC business in the second half of this year, citing strong demand for artificial intelligence applications and Nvidia Corp’s gaming products.
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