Online influencers and livestreamers found guilty of promoting products using false or misleading claims could face fines from NT$50,000 to NT$25 million (US$1,623 to US$811,425) under new Taiwan Fair Trade Commission rules announced on Wednesday.
Under the amended guidelines, online advertisers who promote misleading or false product information could face punishment for contravening Article 21 of the Fair Trade Act (公平交易法), the commission said in a statement.
Online advertising refers to the dissemination of relevant information on goods or services by enterprises through digital media for the purpose of marketing, it said.
Photo: CNA
Such advertisements include those posted on company Web sites, e-commerce platforms, online stores and social media, as well as e-mail campaigns, it added.
In addition, online influencers or streamers who promote or sell products or services could be deemed as the sellers regardless of whether the offerings are their own or are provided by others, the commission said.
If the advertising content is false, the online promoter would be identified as the advertiser and deemed to have contravened the act, it said.
Even if the person promoting the product is only a hired spokesperson and not the seller, the endorser must also bear liability for providing joint compensation with the supplier if they are found to have made false or misleading claims, the commission said.
Intel Corp chief executive officer Lip-Bu Tan (陳立武) is expected to meet with Taiwanese suppliers next month in conjunction with the opening of the Computex Taipei trade show, supply chain sources said on Monday. The visit, the first for Tan to Taiwan since assuming his new post last month, would be aimed at enhancing Intel’s ties with suppliers in Taiwan as he attempts to help turn around the struggling US chipmaker, the sources said. Tan is to hold a banquet to celebrate Intel’s 40-year presence in Taiwan before Computex opens on May 20 and invite dozens of Taiwanese suppliers to exchange views
Application-specific integrated circuit designer Faraday Technology Corp (智原) yesterday said that although revenue this quarter would decline 30 percent from last quarter, it retained its full-year forecast of revenue growth of 100 percent. The company attributed the quarterly drop to a slowdown in customers’ production of chips using Faraday’s advanced packaging technology. The company is still confident about its revenue growth this year, given its strong “design-win” — or the projects it won to help customers design their chips, Faraday president Steve Wang (王國雍) told an online earnings conference. “The design-win this year is better than we expected. We believe we will win
Chizuko Kimura has become the first female sushi chef in the world to win a Michelin star, fulfilling a promise she made to her dying husband to continue his legacy. The 54-year-old Japanese chef regained the Michelin star her late husband, Shunei Kimura, won three years ago for their Sushi Shunei restaurant in Paris. For Shunei Kimura, the star was a dream come true. However, the joy was short-lived. He died from cancer just three months later in June 2022. He was 65. The following year, the restaurant in the heart of Montmartre lost its star rating. Chizuko Kimura insisted that the new star is still down
While China’s leaders use their economic and political might to fight US President Donald Trump’s trade war “to the end,” its army of social media soldiers are embarking on a more humorous campaign online. Trump’s tariff blitz has seen Washington and Beijing impose eye-watering duties on imports from the other, fanning a standoff between the economic superpowers that has sparked global recession fears and sent markets into a tailspin. Trump says his policy is a response to years of being “ripped off” by other countries and aims to bring manufacturing to the US, forcing companies to employ US workers. However, China’s online warriors
RSS