Restaurant chain operator Wowprime Corp (王品集團) yesterday said it expects its newly launched teppanyaki brand, He Le (禾樂), to drive sales during its peak season.
Located in Taoyuan’s Jhongli District (中壢), the first He Le outlet has begun trial operations ahead of its formal opening later this month, a Wowprime official said by telephone.
With average spending of about NT$200 per person, the new teppanyaki brand differentiates itself from Wowprime’s two other teppanyaki brands, hot 7 and the premium brand Chamonix (夏慕尼), the company said.
The launch of He Le is in line with the firm’s multi-brand strategy of expanding its presence in the low and mid-range eateries markets, as the high-end restaurant segment has become saturated, it said.
The Taichung-based company introduced two hot pot brands, 12MINI and Chinhuajiao (青花驕), to the local market earlier this year.
Asked about its outlet expansion plan, Wowprime said it plans to open another six restaurants in Taiwan over the next two months.
The company said it is also planning to launch two or three brands, without elaborating.
The cuisine brand operator saw its sales increase 2.99 percent annually to NT$1.43 billion in May from NT$1.4 billion a year earlier, bringing cumulative revenue in the first five months of this year to NT$6.81 billion, up 1.69 percent year-on-year from NT$6.7 billion.
As of the end of May, Wowprime operated 269 stores in Taiwan and 147 in China, company data showed.
JITTERS: Nexperia has a 20 percent market share for chips powering simpler features such as window controls, and changing supply chains could take years European carmakers are looking into ways to scratch components made with parts from China, spooked by deepening geopolitical spats playing out through chipmaker Nexperia BV and Beijing’s export controls on rare earths. To protect operations from trade ructions, several automakers are pushing major suppliers to find permanent alternatives to Chinese semiconductors, people familiar with the matter said. The industry is considering broader changes to its supply chain to adapt to shifting geopolitics, Europe’s main suppliers lobby CLEPA head Matthias Zink said. “We had some indications already — questions like: ‘How can you supply me without this dependency on China?’” Zink, who also
At least US$50 million for the freedom of an Emirati sheikh: That is the king’s ransom paid two weeks ago to militants linked to al-Qaeda who are pushing to topple the Malian government and impose Islamic law. Alongside a crippling fuel blockade, the Group for the Support of Islam and Muslims (JNIM) has made kidnapping wealthy foreigners for a ransom a pillar of its strategy of “economic jihad.” Its goal: Oust the junta, which has struggled to contain Mali’s decade-long insurgency since taking power following back-to-back coups in 2020 and 2021, by scaring away investors and paralyzing the west African country’s economy.
Tax revenue from securities transactions last month increased 41.9 percent from a year earlier to NT$30.3 billion (US$975.8 million), rising on an annual basis for the third consecutive month and marking the highest for the month of October as Taiwanese stocks continued to perform strongly, data released by the Ministry of Finance showed yesterday. Last month, the TAIEX surged 2,412.81 points, or 9.34 percent, marking its largest-ever monthly rise for October as market sentiment was buoyed by a nearly 15 percent gain in contract chipmaker Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), which accounts for more than 40 percent of the
BUST FEARS: While a KMT legislator asked if an AI bubble could affect Taiwan, the DGBAS minister said the sector appears on track to continue growing The local property market has cooled down moderately following a series of credit control measures designed to contain speculation, the central bank said yesterday, while remaining tight-lipped about potential rule relaxations. Lawmakers in a meeting of the legislature’s Finance Committee voiced concerns to central bank officials that the credit control measures have adversely affected the government’s tax income and small and medium-sized property developers, with limited positive effects. Housing prices have been climbing since 2016, even when the central bank imposed its first set of control measures in 2020, Chinese Nationalist Party (KMT) Legislator Lo Ting-wei (羅廷瑋) said. “Since the second half of
RSS