Park City Hotels (成旅晶贊), a business interest of Chailease Group (中租集團), yesterday opened a beef noodle restaurant in Taipei’s Daan District (大安), making it the latest venture by the hotel chain.
CEO Beef Noodle (總裁牛肉麵) is on Dunhua S Rd near the metropolitan railway system’s Xinyi Anhe Station.
The shop stems from a popular beef noodle dish served at the banquet plaza in New Taipei City’s Lujhou District (蘆洲) that Chailease Group chairman Andre Koo (辜仲立) helped develop.
The shop can serve a maximum of 52 diners at a time from a menu of exclusive dishes priced from NT$180.
Its noodles are also available to take home in vacuum packages.
Park City Hotels operates five hotels and a banquet plaza in New Taipei City, Taichung and Hualien.
It also owns a hotel in Xiamen, China, and another in California.
The chain has no further expansion plans this year after opening the Xiamen hotel in April and a hostel in New Taipei City’s Yonghe District (永和) in May, said John Huang (黃炳彰) of Grand Pacific Investment & Development Holding Co (中實控股), which owns the hotelier.
Park City will stand by plans to open one to two outlets each year, unfazed by the global economic slowdown, Huang said.
Occupancy rates were steady at five locations in Taiwan, about 60 percent in Hualien, 70 percent in Taipei’s Tamsui District (淡水), 80 percent in Taichung and 90 percent in Lujhou, the chain’s sales and communications manager Jennifer Chiang (江鈺萱) said.
The outlet in Hualien is taking a hit from a sharp decline in Chinese tourists and the company is to place more emphasis on independent travelers from other Asian countries to mitigate the impact, Chiang said.
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