Evergreen International Corp (長榮國際), the hotel operating arm of Evergreen Group (長榮集團), yesterday launched its first hotel in China, targeting international visitors to the upcoming Shanghai Disney Resort.
The 269-room hotel, under the Evergreen Laurel Hotel (長榮桂冠酒店) brand, is adjacent to the Walt Disney Co theme park, a core area of Shanghai’s Zhangjiang Hi-Tech Park (張江高科技園區).
“The hotel’s launch marks the group’s expansion into China’s hospitality sector from our core shipping business,” Evergreen Group vice chairman Bronson Hsieh (謝志堅) said in a speech at the hotel’s opening ceremony.
The hotel aims to attract both international business guests and tourists as it is a 10 minute drive from the Shanghai New International Expo Center and the Shanghai Disney Resort, Evergreen International said in a statement.
The Shanghai Disney Resort is scheduled to launch operations in the first half of next year.
The hotel has seen business guests account for nearly 60 percent of its room occupancy since it started trial operations in January — consisting mostly of corporate guests from the high-tech park — with the booking recurrence rate standing at more than 30 percent, the statement said.
The firm is aiming for a higher contribution by international tourists after the launch of the Shanghai Disney Resort and maintains a bullish outlook for the hotel’s long-term development.
Following the launch of the Evergreen Laurel Hotel Shanghai, Evergreen International operates 10 hotels worldwide, including five in Taiwan.
Last year, the company teamed up with Jia Mao Construction Co Ltd (佳茂建設) to launch a new hotel in Chiayi County which is due to open in 2017.
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