Ginko International Co (金可國際), which makes contact lenses and lens-care solution, yesterday said it dethroned US-based Bausch & Lomb Inc to become the No.1 brand last month on Chinese sales Web site Tmall.com (天貓).
Ginko’s market share on Tmall rose to 25 percent last month from 19 percent in November last year, while Bausch & Lomb dropped to 24 percent from 30 percent over the same period, Ginko said in a statement.
On the marketplace, Johnson & Johnson Vision Care Inc, the second-largest contact lens maker in China last year, saw its market share decline to 16 percent last month from 17 percent in November last year.
Ginko was the No. 1 contact lens maker in China last year, but its online sales were lower than those of Bausch & Lomb.
Online sales of contact lenses account for about 10 percent of total contact lens sales in China, and sales of contact lenses on Tmall account for 65 percent of total online contact lens sales, Ginko vice president Sonny Pan (潘銘雄) said by telephone yesterday.
Ginko aims to replace Bausch & Lomb as the No. 1 contact lens maker online by Nov. 11, it said.
Ginko plans to sell high-quality products shipped from Taiwan in its brick-and-mortar shops in China, while selling a wide range of its Hydron and Horien brands online, it said, adding that the company expects it will benefit from low marketing expenses and strong sales growth for online shopping business in China.
From January through last month, the company reported revenue of NT$4.36 billion (US$143.45 million), up 23.75 percent from NT$3.52 billion a year ago.
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