Ford Lio Ho Motor Co (福特六和), a Taiwanese subsidiary of the US-based Ford Motor Co, yesterday launched the Ford Assured used car service in four flagship showrooms in Taiwan.
The showrooms are operated by Ford dealers in New Taipei City, Taoyuan County, Greater Tainan and Greater Kaohsiung.
Ford Lio Ho plans to increase the number of showrooms to 30 by the end of this year.
Ford Lio Ho manager Shawn Huang (黃南瑄) yesterday said the company sold its cars through 16 dealers in Taiwan with a network of 50 shops.
The company will encourage more dealers to join the Ford Assured used car system, he said.
Thomas Fan (范炘), president of Ford Lio Ho, said the company would send cars that had been used as Ford company cars to the Ford Assured system. This would provide a guarantee that the system had high quality used cars to sell, he said.
According to Ford Lio Ho, total sales of used cars in Taiwan were 770,000 units last year, about twice as many as new car sales of 378,000 units.
From Jan. 1 through July 10, Ford Lio Ho was the number four car maker in Taiwan.
It distributed 12,394 new cars, with a 5.7 percent market share, according to the latest data.
Total new car sales in this period rose 15.4 percent to 218,819 from the previous year, while sales of Ford Lio Ho were up 11.8 percent from a year ago, according to data.
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