More than 100 Taiwan-made electronic products caught the eyes of consumers at one of the world’s most important electronics trade shows in Berlin on Saturday.
This year’s International Funkausstellung (IFA) — one of the world’s largest trade shows for consumer electronics and home appliances — attracted 1,441 electronics makers from around the world, including 47 from Taiwan.
Commissioned by the economic ministry’s Bureau of Foreign Trade, the Taiwan External Trade Development Council erected a “Taiwan Excellence Pavilion” inside the “Taiwan Image Hall” to feature 110 electronic devices made by Taiwanese manufacturers.
Acer Inc (宏碁), HTC Corp (宏達電), Asustek Computer Inc (華碩電腦) and Micro-Star International Co (MSI, 微星科技) showcased products such as the latest portable PCs, an entertainment robot and a pocket-sized high-resolution video recorder/projector.
Some manufacturers introduced eco-friendly electronic products such as energy-saving laptop computers.
Meanwhile, the council held an event on Saturday at the trade show to showcase the nation’s electronic industry.
At the event, Aver Information Inc, MSI, Nanya Technology Corp (南亞科技) and Thermaltake Technology Co (曜越科技) introduced a range of products, from PCs featuring video game functions to educational electronic gadgets like the interactive pens.
Council official Hung Ming-chin (洪銘欽) said the IFA mainly focused on consumer electronics, which are of major interest to end-users.
He said it was was highly important for Taiwanese manufacturers to under industry transformation, and suggested that they shift from their workplace-oriented products to consumer devices that have higher added value.
In addition, Fan Te-an (范德安), an official at Taiwan’s representative office in Germany, stressed the significance of the information and communication industry, saying that it was the most important export industry in Taiwan and that it accounted for 44 percent of the nation’s total export value last year.
Sales in Taiwan’s information and communication industry rose 31.6 percent last year compared with a year ago, the council said, citing Taiwan-based Digitimes Research.
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