Motorola Inc, the largest US mobile-phone maker, sold as many as 800,000 Droids since their Nov. 6 debut with Verizon Wireless, taking on Apple Inc’s iPhone for holiday sales, an analyst said.
The figures put Motorola’s smartphone, which runs on Google Inc’s Android operating system, on track to sell 1 million units in the fourth quarter, Mark Sue, an analyst at RBC Capital Markets in New York, said in a note on Sunday.
The sales have been helped by Verizon’s advertising campaign and well-stocked store shelves, Sue said. Verizon is positioning the Droid to challenge a new version of the iPhone. Apple sold more than 1 million of the latest model in its first weekend in June.
“Verizon’s big marketing push for the Droid is strengthening as we close in on the holidays,” said Sue, who says Motorola shares will outperform peers. “Motorola for its part has done a good job on the production side, and our survey of over 100 stores indicates strong demand, limited stock-outs and very few returns.”
Apple’s iPhone and Research In Motion Ltd’s BlackBerry Curve led the US smartphone market in the second quarter, researcher NPD Group Inc said in August. The more advanced handsets allow users to send e-mails and edit documents.
Motorola fell US$0.19, or 2.3 percent, to US$8.01 in New York Stock Exchange composite on Monday. The stock has risen 81 percent this year. New York-based Verizon Communications Inc, which co-owns Verizon Wireless with Vodafone Group PLC, dropped US$0.17 to US$31.46 and has declined 7.2 percent this year.
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