Yahoo Inc yesterday unveiled its new global campaign in Taiwan. Called “It’s You,” it is part of a US$100 million worldwide brand campaign designed to help netizens personalize their experience on Yahoo Kimo (雅虎奇摩).
Yahoo Kimo was formed in 2001 when Yahoo Taiwan merged with Kimo. The logo color of Yahoo Kimo has also been standardized into the group’s corporate color — purple.
CAMPAIGN
The campaign in Taiwan will involve a series of advertisements on billboards, in print and broadcast media, on Mass Rapid Transit trains and public buses, said Jeff Han (韓志傑), Yahoo’s Asia senior marketing director.
“We will develop more content that is relevant to users in the future and they will have a say in the content that they want,” he told a press briefing.
HOMEPAGE
Yahoo Kimo is poised to launch a new homepage in Taiwan in the middle of next year. It will follow in the footsteps of the US version in offering updates on social networking sites and a more open experience in which users could customize the content.
The global campaign was first launched in the US in late September and will cover nine other countries, including the UK, India, France, Brazil and South Korea. Taiwan is the first Asian country to launch the campaign.
Taiwan remains the top-tier market for Yahoo and it will continue to play a critical role in the group’s global research and development, said Rose Tsou (鄒開蓮), Yahoo’s managing director for Asia.
‘DECENT RESULTS’: The company said it is confident thanks to an improving world economy and uptakes in new wireless and AI technologies, despite US uncertainty Pegatron Corp (和碩) yesterday said it plans to build a new server manufacturing factory in the US this year to address US President Donald Trump’s new tariff policy. That would be the second server production base for Pegatron in addition to the existing facilities in Taoyuan, the iPhone assembler said. Servers are one of the new businesses Pegatron has explored in recent years to develop a more balanced product lineup. “We aim to provide our services from a location in the vicinity of our customers,” Pegatron president and chief executive officer Gary Cheng (鄭光治) told an online earnings conference yesterday. “We
It was late morning and steam was rising from water tanks atop the colorful, but opaque-windowed, “soapland” sex parlors in a historic Tokyo red-light district. Walking through the narrow streets, camera in hand, was Beniko — a former sex worker who is trying to capture the spirit of the area once known as Yoshiwara through photography. “People often talk about this neighborhood having a ‘bad history,’” said Beniko, who goes by her nickname. “But the truth is that through the years people have lived here, made a life here, sometimes struggled to survive. I want to share that reality.” In its mid-17th to
‘MAKE OR BREAK’: Nvidia shares remain down more than 9 percent, but investors are hoping CEO Jensen Huang’s speech can stave off fears that the sales boom is peaking Shares in Nvidia Corp’s Taiwanese suppliers mostly closed higher yesterday on hopes that the US artificial intelligence (AI) chip designer would showcase next-generation technologies at its annual AI conference slated to open later in the day. The GPU Technology Conference (GTC) in California is to feature developers, engineers, researchers, inventors and information technology professionals, and would focus on AI, computer graphics, data science, machine learning and autonomous machines. The event comes at a make-or-break moment for the firm, as it heads into the next few quarters, with Nvidia CEO Jensen Huang’s (黃仁勳) keynote speech today seen as having the ability to
The battle for artificial intelligence supremacy hinges on microchips, but the semiconductor sector that produces them has a dirty secret: It is a major source of chemicals linked to cancer and other health problems. Global chip sales surged more than 19 percent to about US$628 billion last year, according to the Semiconductor Industry Association, which forecasts double-digit growth again this year. That is adding urgency to reducing the effects of “forever chemicals” — which are also used to make firefighting foam, nonstick pans, raincoats and other everyday items — as are regulators in the US and Europe who are beginning to
RSS