Yahoo Inc yesterday unveiled its new global campaign in Taiwan. Called “It’s You,” it is part of a US$100 million worldwide brand campaign designed to help netizens personalize their experience on Yahoo Kimo (雅虎奇摩).
Yahoo Kimo was formed in 2001 when Yahoo Taiwan merged with Kimo. The logo color of Yahoo Kimo has also been standardized into the group’s corporate color — purple.
CAMPAIGN
The campaign in Taiwan will involve a series of advertisements on billboards, in print and broadcast media, on Mass Rapid Transit trains and public buses, said Jeff Han (韓志傑), Yahoo’s Asia senior marketing director.
“We will develop more content that is relevant to users in the future and they will have a say in the content that they want,” he told a press briefing.
HOMEPAGE
Yahoo Kimo is poised to launch a new homepage in Taiwan in the middle of next year. It will follow in the footsteps of the US version in offering updates on social networking sites and a more open experience in which users could customize the content.
The global campaign was first launched in the US in late September and will cover nine other countries, including the UK, India, France, Brazil and South Korea. Taiwan is the first Asian country to launch the campaign.
Taiwan remains the top-tier market for Yahoo and it will continue to play a critical role in the group’s global research and development, said Rose Tsou (鄒開蓮), Yahoo’s managing director for Asia.
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