Kentucky Fried Chicken (KFC, 肯德雞) Corp began selling rice porridge yesterday at its 70 chain restaurants around Taiwan, following its inclusion of the popular fried bread stick -- youtiao (油條) -- on its breakfast menu in Shanghai in January.
Taiwan KFC's move to introduce a breakfast that is a fusion of Eastern and Western styles came in response to the results of a recent survey that showed a significant preference among people who eat out for a fusion-style breakfast.
The survey, conducted by KFC, showed that 43.67 percent of customers in Taiwan between the ages of 13 and 49 eat out at breakfast time and they usually order hamburgers, sandwiches and Chinese-style pancakes with eggs.
PHOTO: LO PEI-DER, TAIPEI TIMES
The respondents said they would prefer to have more varied and balanced meals at breakfast time.
With this in mind, KFC Taiwan director of marketing Kitty Liu (劉家潾) said the fast food chain developed a breakfast menu that is composed of three different kinds of rice porridge, two kinds of tortilla egg wraps and two kinds of baked wheat rolls -- known locally as shaobing (燒餅) -- with ham and cheese or smoked chicken.
The cost of the KFC set-menu breakfast -- one main selection with a standard cup of coffee or milk tea -- is between NT$55 and NT$68.
KFC's new menu is seen likely to spark a battle for breakfast customers among major fast food chains, including McDonald's, where a similar meal costs between NT$75 and NT$80, and Mos Burger (摩斯漢堡), where customers can obtain a similar breakfast for NT$70 to NT$75.
Greek tourism student Katerina quit within a month of starting work at a five-star hotel in Halkidiki, one of the country’s top destinations, because she said conditions were so dire. Beyond the bad pay, the 22-year-old said that her working and living conditions were “miserable and unacceptable.” Millions holiday in Greece every year, but its vital tourism industry is finding it harder and harder to recruit Greeks to look after them. “I was asked to work in any department of the hotel where there was a need, from service to cleaning,” said Katerina, a tourism and marketing student, who would
i Gasoline and diesel prices at fuel stations are this week to rise NT$0.1 per liter, as tensions in the Middle East pushed crude oil prices higher last week, CPC Corp, Taiwan (台灣中油) and Formosa Petrochemical Corp (台塑石化) said yesterday. International crude oil prices last week rose for the third consecutive week due to an escalating conflict between Israel and Iran, as the market is concerned that the situation in the Middle East might affect crude oil supply, CPC and Formosa said in separate statements. Front-month Brent crude oil futures — the international oil benchmark — rose 3.75 percent to settle at US$77.01
Merida Industry Co (美利達) has seen signs of recovery in the US and European markets this year, as customers are gradually depleting their inventories, the bicycle maker told shareholders yesterday. Given robust growth in new orders at its Taiwanese factory, coupled with its subsidiaries’ improving performance, Merida said it remains confident about the bicycle market’s prospects and expects steady growth in its core business this year. CAUTION ON CHINA However, the company must handle the Chinese market with great caution, as sales of road bikes there have declined significantly, affecting its revenue and profitability, Merida said in a statement, adding that it would
UNCERTAINTIES: The world’s biggest chip packager and tester is closely monitoring the US’ tariff policy before making any capacity adjustments, a company official said ASE Technology Holding Inc (日月光投控), the world’s biggest chip packager and tester, yesterday said it is cautiously evaluating new advanced packaging capacity expansion in the US in response to customers’ requests amid uncertainties about the US’ tariff policy. Compared with its semiconductor peers, ASE has been relatively prudent about building new capacity in the US. However, the company is adjusting its global manufacturing footprint expansion after US President Donald Trump announced “reciprocal” tariffs in April, and new import duties targeting semiconductors and other items that are vital to national security. ASE subsidiary Siliconware Precision Industries Co (SPIL, 矽品精密) is participating in Nvidia
RSS