Acer Inc, the world's fourth-largest personal computer maker, is determined to overtake Lenovo Group Ltd (聯想) as the world's No. 3 PC maker next year.
"Acer has grown over the past 30 years ... and we have the competency to operate a global brand," Wang Jeng-tang (王振堂), Acer chairman and chief executive officer, said at an event in Taipei yesterday to celebrate the company's 30th birthday.
The target is achievable as Acer has been aggressively pushing its desktop computers, he said.
PHOTO: SAM YEH, AFP
As 60 percent of the world's computer sales are still from desktops, there is more room for Acer to grow, he said.
According to researcher Gartner Inc, Acer reported the highest unit growth among the top-five PC makers -- at 33.4 percent in the third quarter -- followed by Toshiba Corp (30.5 percent) and Hewlett-Packard Co (15.4 percent).
The race between Acer and Lenovo is a close one: Acer has a 5.9 percent market share, Lenovo has 7.5 percent.
The company is targeting a 10 percent global market share with shipments of 25 million units a year.
To reach that target, Wang said, the company would pursue organic growth and would look for possible acquisitions.
He said potential targets must meet three criteria: have solid financial backgrounds, they must complement Acer and they must be easy to manage.
"We have not considered buying other PC brands in the past but we are now open to the possibility," he said.
Wang and Acer president Gianfranco Lanci both stressed that more consolidation will come in the PC chain, which involves original design manufacturers, brand makers as well as channel players.
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