Taiwan's Union Enterprise Group (
The alliance will include the Union Group, a leading construction consortium in Taiwan, that will invest NT$600 million in establishing the Four Point Hotel in Chungho in Taipei County. The Starwood will provide its expertise in hotel management and assistance with its international marketing network.
The Union Enterprise Group has investments in property, banking, publishing and the textile industry.
PHOTO: COURTESY OF THE LAI LAI SHERATON
The hotel in Chungho is expected to open in April 2001, and will be the first international hotel in that region.
Kevin Lin (林鴻堯), managing director of the Union Group, said that manufacturing centers and industrial parks are presently being established in Chungho, would eventually attract a substantial number customers to the new hotel.
"Taiwan is attracting a growing number of business travelers who visit not only Taipei city, but also regional cities such as Chungho with its manufacturing and industrial base," Lin said.
"Value-priced hotels which offer international business services and consistent, quality accommodations will be needed to provide business travellers with the support necessary to conduct their ventures efficiently," he said.
The Four Point Hotel is part of Starwood's expansion plans for Four Point Hotels in the Asia Pacific region.
"Four Point by Sheraton is one of the world's fast growing brands catering to the mid-level market, and we see tremendous growth opportunities in the Asia Pacific," said Ted Teng, president of Asia Pacific operations for Starwood.
"This year we are introducing this brand for the first time in Taiwan, China and Australia, and we expect to have at least 10 Four Point Hotels under development by 2001," Teng said.
According to Starwood officials, Four Point Hotels feature guest rooms that include comfortable workspaces with telephones and dataports.
Four Point Hotels were voted No.1 in the Best Mid-scale Hotel Chain category in the "999 Top US Hotel Chain Survey" by Business Travel News, a leading trade publication for corporate travel planners, according to Starwood officials. Four Point Hotels by Sheraton, now a wholly owned subsidiary of Starwood Hotels & Resorts Worldwide Inc, was introduced in 1995.
Starwood Hotels & Resorts Worldwide Inc, which owns St Regis, Luxury Collection, Westin, Sheraton, Four Points and W brands, claims to be a leading hotel and leisure company with more than 700 hotels in over 80 countries.
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