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Sony’s PS3 shows signs of recovery

AFTER A SLOW START: The game console’s multi-core cell processor makes it faster than modern PCs and its Blue-ray drive lets it double as a home theater system

DPA , MUNICH, GERMANY

The history of Sony’s Playstation 3 (PS3) is littered with bad luck, bankruptcies and a series of glitches. But there is new hope that the worst days are behind with clear sailing ahead.

European gamers had to wait more than a year for the console to hit markets — until March 2007 — because problems with the blue laser diodes in the system’s Blu-ray drive forced multiple launch delays. The lull let competitors snap up Sony’s customers.

But those days seem to be in the past.

“The Playstation seems to have found solid footing, especially during the last Christmas season,” said Markus Schwerdtel, chief editor of GamePro, a gaming magazine.

Indeed, Sony Computer Entertainment’s German operations said 8.5 million of the consoles have been sold in Europe so far.

Additionally, 1,100 games have been produced for the PS3 — 20 percent by Sony directly, the rest by third parties.

The PS3 has let Sony focus more on its core market of young, tech-savvy men, Schwerdtel said. That’s why the manufacturer worked hard to make it so high-tech. The heart of the PS3 is a multi-core cell processor developed jointly by IBM and Toshiba.

That processor makes the PS3 faster than modern PCs in some ways. On top of that, the Blu-ray drive lets the PS3 double as a home entertainment center.

“For a long time, the PS3 was the most affordable Blu-ray player on the market,” Schwerdtel said.

However, cheaper stand-alone versions hit markets in recent years.

But the PS3 is about more than games and watching movies. Thanks to interfaces for digital cameras and MP3 players, the console can be used for showing pictures or playing music.

The current model has an 80-­gigabyte hard drive. That follows earlier versions with capacities of 60 gigabytes and 40 gigabytes, neither of which is produced any more, reports Sony Europe.

If they’re available at all, it would be as individual units, the company says. A 160-gigabyte version — a limited edition — is no longer available either.

Technology like this comes at a price. A PS3 goes for about 400 euros (US$572). That’s still down from the original price of 599 euros.

“That makes it the most expensive console,” Schwerdtel said.

And while the PS3 might be technologically more advanced than its competitors, game programmers rarely ever test it to its limits

The PS3’s full potential is only put on full display by games made exclusively for it, like Gran Turismo, say some.

Before, there were more exclusive Sony games produced.

The high price isn’t the only stumbling block for customers. The gaming industry creates its own hurdles. For example, Activision Blizzard, one of the world’s biggest game producers, made 32 percent of its profits last year on games for Nintendo’s Wii, but only 19 percent on PS3 games.

Experts said this means the industry will soon exert pressure for the PS3’s price to drop. It is speculation Sony denies.

Rumors persist of the eventual release of a slimmed-down version of the PS3. It would be significantly smaller and cost less than contemporary models. Internet speculation on the topic is rife.

Sony did take a similar step with the PS3’s predecessor, the Playstation 2. Nonetheless, Sony didn’t hint at this option at June’s Los Angeles Electronic Entertainment Expo, one of the most important annual industry events.

Instead, Sony announced plans for the release early next year of a motion-sensitive controller consisting of a stick with a red, lighted point and multiple buttons that allows players to guide play with their movements.

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