Despite the poor economy, Comcast Corp and Sony Corp plan to open a retail store tomorrow. The cable TV operator and the electronics company will use the store to showcase new technologies and products, taking a page from Apple Inc, as Microsoft Corp might also soon try to do.
The store will be called Sony StyleComcast Labs and ensconced in the Comcast Center, the newest skyscraper in Philadelphia and Comcast’s headquarters.
The store, more than 315m², will show off such things as home broadband equipment that would enable people to surf at 100 megabits per second — roughly 17 times the average speed of cable broadband. Comcast plans to roll out service that fast by year’s end.
Sony will display a new TV running Comcast’s TV interface. It uses Tru2way, which is software that cable providers are rolling out to standardize their systems so the same set-top box can work with any cable operator. The store also will sell Sony PlayStations, laptops, cameras and camcorders.
Robert Faught, senior vice president of retail and alternate channel sales at Comcast, said Comcast has no plans to expand beyond the one store, since the cable service is marketed through major retailers. But that could change.
Sony has more than 40 retail stores in the US, called Sony Style.
Last month, Microsoft announced plans to open its own stores and hired an executive with experience at Wal-Mart Stores Inc and DreamWorks Animation SKG Inc to oversee the venture.
Microsoft will likely try to replicate Apple’s success in raising the profile of its products through its stores.
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