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Sat, Nov 03, 2007 - Page 10 News List

Sharp leads LCD TV shipments in North America: researcher

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Sharp Corp, Japan's largest manufacturer of liquid-crystal displays (LCDs), overtook Vizio Inc and Samsung Electronics Co as the biggest LCD TV seller in North America in the third quarter, research company DisplaySearch said.

The market share for Sharp climbed to 11.3 percent from 9.2 percent in the second quarter, while Vizio's share fall to 10.9 percent from 12.3 percent, DisplaySearch said in a statement on Thursday. Samsung had a 10.7 percent share, down from 10.8 percent, the Austin, Texas-based researcher said.

Sharp sold more smaller-sized models in the third quarter, with shipments of LCD TVs measuring less than 32 inches rising 77 percent from the previous period, DisplaySearch said. Osaka-based Sharp was the biggest seller of TVs in the 19-inch, 26-inch and 52-inch segments, according to the firm.

Combined third-quarter sales of LCD TVs in North America rose 34 percent from the second quarter to 6.6 million units, accounting for 88 percent of total flat-panel TV shipments, DisplaySearch said.

Global sales of LCD televisions will probably rise 86 percent to 78 million sets this year, while plasma TVs will increase 22 percent and glass-tube TVs will fall 18 percent, Lehman Brothers Holdings Inc analyst James Kim said last month.

Matsushita Electric Industrial Co, maker of Panasonic-brand electronics, maintained its position as the largest plasma television maker in North America. The share of the Osaka, Japan-based company fell to 30 percent from 32.8 percent.

Samsung's share climbed to 19.8 percent from 15.7 percent, while LG Electronics Inc was in third place with 13.7 percent, rising from 10.6 percent.

The combined sales of plasma and LCD models helped Samsung overtake Vizio as the largest flat-panel TV seller in North America, with its share rising to 11.8 percent from 11.4 percent.

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