The social networking site MySpace is launching video channels that will feature news and lifestyle video from such partners as the New York Times and National Geographic, the company was set to announce yesterday.
The branded channels will include content created for the Web and comes as MySpace, which is owned by News Corp, is rapidly expanding its video offerings.
Video is seen as an important driver of traffic to sites such as MySpace, YouTube -- which is owned by Google Inc -- and different sites offering both user-generated fare and shows produced by TV networks and other professionals.
Advertisers are shifting much of their budgets from traditional network TV networks to the Internet, a key issue this week as major networks start the process of selling ad time for their fall shows.
In the coming months, MySpace has said it will offer video channels from National Geographic, including short video drawn from such shows shows as Explorer and The Dog Whisperer.
Also featured will be movie reviews, political news and other content from the Times and Reuters Group PLC.
Branded lifestyle channels will feature animated content, videogames and other content from News Corp's IGN Entertainment site and shows from Ripe TV targeted at young adult males.
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