Facial features of the winners of South Korean beauty pageants have been changing in favor of higher foreheads and shorter distance between lips and chin, a new study has shown.
A recent survey of 171 South Korean girls who have made it to the finals of Miss Korea beauty pageants show that the proportions of facial features among the winners in the 90s and in the 21st century are quite different from those of their peers in the 70s and 80s.
For example, Kim Sung-hee, a tantalizing beauty and winner of the 1977 Miss Korea beauty pageant, has a lower forehead than 1987 Miss Korea, Jang Woon-jung, or 1991 Miss Korea Lee Young-hyun.
The shift has become more obvious since 2000, says survey by Kim Soo-jung, a multimedia arts professor at Kyonggi University and Chung Chan-sub, a professor of psychology at Yonsei University.
Park Si-yeon, Miss Korea in 2000, has a considerably longer forehead and a smaller chin than 1989 Miss Korea Ko Hyun-jung.
Face and lip shapes have also shown changes in favor of an egg-shaped face over a rectangular one with prominent jaws, while fuller lips are now favored over thin lips.
High foreheads, short distances between the mouth and the chin and fuller lips are believed to give younger looks.
Many Miss Koreas in the 1970s have rectangular faces but the winners since 1980 tend to have rounder, longer faces.
The pageant winners' lips have also become fuller. Keum Na-na, Choi Yoon-young and Kim Min-kyoung, winners of the 2000s, have fuller lips than Miss Koreas in the 1970s or 1980s.