Twenty-two creative brands have been chosen through the Fresh Taiwan program to be showcased at trade shows this year in New York City, Paris and Bangkok to promote Taiwanese innovation and products, the program’s organizers said yesterday.
The products range from angled table clocks and one-piece leather bags to electric wine aerators, which the program plans to display at NY Now from Sunday next week to Aug. 14, Maison & Objet Paris from Sept. 6 to Sept. 10 and Style Bangkok from Oct. 17 to Oct. 21.
The program’s goal is to elevate the profile of Taiwan’s design industry at international trade fairs, said Deputy Minister of Culture Kevin Peng (彭俊亨), whose ministry is responsible for Fresh Taiwan.
Photo courtesy of the Ministry of Culture via CNA
“The program is about us as a country helping to promote outstanding Taiwanese products so that they can be seen by people around the globe,” Peng said.
The promotion of cultural and creative brands is a core aspect of cultural promotion, which helps integrate culture into everyday living, he added.
Among the brands to be showcased is Studio Smoll, makers of the Twins_DIY Leather Tote Bag, which is made from folding one piece of leather to create symmetrical and independent compartments.
Studio Smoll is to exhibit at NY Now and Maison & Objet Paris.
“Our products are still relatively new and that might result in a certain lack of trust from some consumers, so being exhibited on an international level will help buyers learn about our products,” Studio Smoll cofounder Tsai Chen-yu (蔡鎮宇) said.
Since the Fresh Taiwan program launched in 2012, 320 labels have been showcased at 34 international trade shows in 92 cities across 31 countries, Peng said.
US climber Alex Honnold is to attempt to scale Taipei 101 without a rope and harness in a live Netflix special on Jan. 24, the streaming platform announced on Wednesday. Accounting for the time difference, the two-hour broadcast of Honnold’s climb, called Skyscraper Live, is to air on Jan. 23 in the US, Netflix said in a statement. Honnold, 40, was the first person ever to free solo climb the 900m El Capitan rock formation in Yosemite National Park — a feat that was recorded and later made into the 2018 documentary film Free Solo. Netflix previewed Skyscraper Live in October, after videos
Starting on Jan. 1, YouBike riders must have insurance to use the service, and a six-month trial of NT$5 coupons under certain conditions would be implemented to balance bike shortages, a joint statement from transportation departments across Taipei, New Taipei City and Taoyuan announced yesterday. The rental bike system operator said that coupons would be offered to riders to rent bikes from full stations, for riders who take out an electric-assisted bike from a full station, and for riders who return a bike to an empty station. All riders with YouBike accounts are automatically eligible for the program, and each membership account
NUMBERS IMBALANCE: More than 4 million Taiwanese have visited China this year, while only about half a million Chinese have visited here Beijing has yet to respond to Taiwan’s requests for negotiation over matters related to the recovery of cross-strait tourism, the Tourism Administration said yesterday. Taiwan’s tourism authority issued the statement after Chinese-language daily the China Times reported yesterday that the government’s policy of banning group tours to China does not stop Taiwanese from visiting the country. As of October, more than 4.2 million had traveled to China this year, exceeding last year. Beijing estimated the number of Taiwanese tourists in China could reach 4.5 million this year. By contrast, only 500,000 Chinese tourists are expected in Taiwan, the report said. The report
Temperatures are forecast to drop steadily as a continental cold air mass moves across Taiwan, with some areas also likely to see heavy rainfall, the Central Weather Administration (CWA) said. From today through early tomorrow, a cold air mass would keep temperatures low across central and northern Taiwan, and the eastern half of Taiwan proper, with isolated brief showers forecast along Keelung’s north coast, Taipei and New Taipei City’s mountainous areas and eastern Taiwan, it said. Lows of 11°C to 15°C are forecast in central and northern Taiwan, Yilan County, and the outlying Kinmen and Lienchiang (Matsu) counties, and 14°C to 17°C
RSS