A survey released by the National Youth Commission (NYC) showed that using the Internet to start new businesses was popular among young female entrepreneurs aged between 20 and 29.
A questionnaire distributed to more than 5,000 women between 20 and 45 years old from May through June showed that among those polled, more than 20 percent said they wanted to start their own business. The most popular industries in which young women hope to build their start-ups are food and beverage, handicrafts, clothing and cosmetics.
National Youth Commission Minister Wang Yu-ting (王昱婷) said the use of the Internet was an important aspect in many young men and women’s business start-up plans.
The top reasons young women gave for delaying their start-up plans were insufficient funds, lack of support from family members, indecision on their future direction and personal reasons. Those who expressed the hope of starting a an online business cited reasons including wanting to increase their family’s income to pay for household expenses, and the relative ease of balancing family and work life.
“Female entrepreneurs will have a better chance of succeeding if they are passionate about their business, and if they are not afraid of encountering problems and frustrations,” said Tsai Su-lee (蔡淑梨), a professor of textiles and clothing at Fu Jen Catholic University.
Tsai suggested the commission use individual characteristic traits to counsel young women on how to start their own businesses based on their interests and personality.
As the online clothing and accessories market is very competitive, new business owners would have a better chance of succeeding if they could differentiate their products from what’s already available, she said.
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