Sat, Jan 17, 2009 - Page 2 News List

EasyCard and four banks to introduce joint-branded card

MULTI-PURPOSE The deal will allow cardholders to purchase goods at major convenience stores and link their bank or credit accounts to the card

By Mo Yan-chih  /  STAFF REPORTER

Taipei EasyCard Corp yesterday signed a contract with four banks to issue EasyCard joint-branded cards that will allow cardholders to link their EasyCard with credit or ATM accounts to add value automatically as soon as October.

Taipei EasyCard Corp chairman Sean Lien (連勝文) said at a press conference yesterday that along with the four banks — including E. Sun Bank, Mega International Commercial Bank, First Commercial Bank and Hua Nan Bank — the corporation would help expand use of EasyCards and provide more benefits to cardholders.

The company had already cooperated with four other banks in issuing the joint-branded card three years ago.

Lien attributed the expanded cooperation with the banks to the passing of the Act on Issuance and Management of Electronic Monetary Cards (電子票證發行管理條例) on Tuesday, and said he expected to take advantage of more business opportunities in the future.

The Act allows companies to issue a single electronic monetary card that can be used for multiple purposes.

Cardholders will be able to pay for products, services or government fees with the card.

Jason Lin (林志盈), general manager of the company, said it has been putting a great deal of effort into expanding use of EasyCards since the law was passed.

In addition to allowing the card to be used to pay for products at major convenience stores in June, cardholders will be able to link their EasyCard with credit card accounts in October and with ATM cards next year.

The “account link” service will allow cardholders to add value to their EasyCard automatically.

People who are prohibited from applying for credit cards, such as students under age 20 can also utilize the service by linking their EasyCard to the credit card account of a legal guardian, Lin said.

EasyCard facts

• EasyCard signed a deal to cooperate with four banks — E. Sun Bank, Mega International Commercial Bank, First Commercial Bank and Hua Nan Bank.

• Cardholders will be able to pay for products, services or government fees with their cards.

• Cardholders will be able to link their EasyCard with credit card accounts in October and with ATM cards next year.

• The “account link” service will allow cardholders to add value to their EasyCard automatically.


The “automatic add value” service limits the amount of money that can be added to a card to NT$500 per day.

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