Fri, Dec 19, 2003 - Page 2 News List

CETRA to change its name, using `Taiwan' in title

STOP CONFUSION The council yesterday said it would change its name in an effort to prevent its promotion partners from thinking it's from China


The Taipei-based China External Trade Development Council (CETRA) has decided to change its title to Taiwan External Trade Development Council (TAITRA) to end confusion about which country the trade promoter was from.

In a committee meeting of board of directors on Tuesday, CETRA decided to change the body's title from China to Taiwan and the new title will be used from the beginning of next month.

CETRA said it wanted to reduce misunderstandings with foreign trading partners who often confuse the Taiwanese trade promoting body with that from China during international trade promoting exhibitions and other international events.

CETRA has been Taiwan's largest non-profit trade promoter for more than 30 years and has a total of 34 overseas branches in major cities worldwide such as San Francisco, Toronto, Tokyo, London, Paris and Munich.

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