Los Angeles Lakers superstar Kobe Bryant has signed a lucrative marketing agreement with Internet giant SINA.com to write a blog for their Chinese Web site.
The 30-year-old Bryant enjoys a huge following among the 1.3 billion people in China where his popularity rivals that of Houston Rockets star Yao Ming.
“As a kid growing up I never in my wildest dreams thought I would have this big fan base half way around the world in Beijing and Shanghai,” Bryant said during a red-carpet reception on Thursday at the Club Nokia bar to announce the launch of his new Chinese-language Web site. “They know everything about me and my family. We had such a great time at the Beijing Olympics. They treated us very well.”
PHOTO: AP
The blog will be featured on a website dedicated to Bryant and the Lakers. Under the terms of the agreement, the blog would be translated into Chinese and exclusive to SINA’s readers.
“The only English version will be the one I type into my BlackBerry,” Bryant said.
Upon his introduction Bryant appeared wearing a traditional Chinese-style jacket. He then stood in front of red-doored Oriental facade framed by hanging imitation firecrackers that lit up and crackled amid a swirl of confetti.
The only aesthetic glitch was the bandage over Bryant’s right eye which covered a cut he sustained in a recent game against the Miami Heat that took four stitches to close.
The site will include interviews, pictures and video of Bryant. SINA and Bryant declined to reveal financial details of the agreement.
Bryant is the second NBA star to launch a website on SINA, following Chinese player Yi Jianlian. Bryant already has his own website in English, called kb24.com. SINA says 40 percent of the readers who go to its sports section are NBA fans.
SINA chief executive Charles Chao estimates there are 300 million NBA fans in China almost the entire population of the United States.
“It is hard to compare the two. But if you set aside Yao, then Kobe is the most important basketball player in China,” Chao said. “He will have to come to China more often.”
Bryant said he would like expand his online home and do something similar websites in other languages. A third-culture kid, Bryant was born in Philadelphia but moved to Italy at a young age where his father played professional basketball.
“We have been thinking about it,” Bryant said.
“I would like to do one in Italian. Italy is my home away from home. I have a great time going there to do basketball camps and I get to spend time catching up with my friends,” he said.
Bryant said growing up overseas has taught him to appreciate learning about other cultures and speaking different languages.
“I love it,” he said. “It is part of me. That’s how I grew up. I take underprivileged kids on all-expense paid trips to Italy.
“Kids in Europe speak two languages. They get to see other cultures but our kids here in the United States don’t get that,” Bryant said.
“When I was growing up in Italy it opened up a whole new world to me and I thought anything was possible,” he said.
Except maybe learning Chinese. While Bryant is fluent in Italian, his Chinese is a work in progress.
“I am trying to learn to speak some Chinese,” Bryant said. “I have a teacher who is teaching me one new word a day. But, now that I think about it, it seems like it is the same word each day.”
Bryant said he’s not worried about Chinese censors changing the meaning of his blog reports. Even though he won’t be able to read the finished product he trusts that the translation will be accurate.
“You need to have respect for their culture and history and what their guidelines are,” Bryant said.
SINA.com is the largest Chinese language information web portal with an estimated 94 million registered users.
The Rakuten Monkeys on Sunday downed the CTBC Brothers 2-1, handing the hosts their second consecutive loss in the best-of-seven CPBL Taiwan Series at the Taipei Dome. Monkeys’ ace starter Pedro Fernandez of the Dominican Republic dominated on the mound, cruising through six scoreless innings before giving up a run on a wild pitch in the bottom of the seventh inning. He gave up only three hits and walked two batters in a 93-pitch outing, giving his Taoyuan-based team an edge. Offensively, the Monkeys’ leadoff batter Lin Li hit Brothers starter Brandon Leibrandt’s pitch over the center-field wall in the game’s first at-bat,
Barcelona star Lamine Yamal would be motivated by criticism ahead of the Clasico, Barcelona assistant coach Marcus Sorg said yesterday. Teenage winger Yamal has been in the spotlight in the Spanish capital after joking that Real Madrid “steal” and “complain” during an appearance on a social media stream. Champions Barca face Real Madrid today in La Liga at the Santiago Bernabeu, looking for a fifth consecutive win over their rivals. “Lamine is a top player and I think [the criticism] will be motivating for him,” Sorg told a news conference. “I hope we all see him tomorrow [give] the best performance.” The 18-year-old Spain
Rafael Leao on Sunday shot AC Milan to the top of Serie A with a brace in a 2-1 win over ACF Fiorentina who were enraged by the “scandalous” awarding of the penalty that decided the game. Portugal winger Leao pushed Milan one point ahead of local rivals Inter, SSC Napoli and AS Roma with a coolly taken spot-kick, given for what looked like a soft foul on Santiago Gimenez by Fabiano Parisi, with four minutes remaining. That goal capped a fine first league start of the season for Leao and came after he drew the hosts level with a brilliantly struck
‘A HISTORIC moment’: ‘I think we all need to take a step back and appreciate Leo Messi is playing in Major League Soccer,’ league commissioner Don Garber said Lionel Messi raised the Golden Boot. He then got Inter Miami started with his head. The Argentine opened the scoring with a diving header in the first half, then capped the scoring in the 96th minute as Inter Miami opened the MLS playoffs with a 3-1 win over Nashville SC in Game 1 of their Eastern Conference best-of-three first-round series on Friday night. Messi and Ian Fray had the assists on Tadeo Allende’s second-half tally for Inter Miami, who now get two chances to advance out of the first round for the first time in Messi’s two-and-a-half-year tenure with the team. Game
RSS