Los Angeles Lakers superstar Kobe Bryant has signed a lucrative marketing agreement with Internet giant SINA.com to write a blog for their Chinese Web site.
The 30-year-old Bryant enjoys a huge following among the 1.3 billion people in China where his popularity rivals that of Houston Rockets star Yao Ming.
“As a kid growing up I never in my wildest dreams thought I would have this big fan base half way around the world in Beijing and Shanghai,” Bryant said during a red-carpet reception on Thursday at the Club Nokia bar to announce the launch of his new Chinese-language Web site. “They know everything about me and my family. We had such a great time at the Beijing Olympics. They treated us very well.”
PHOTO: AP
The blog will be featured on a website dedicated to Bryant and the Lakers. Under the terms of the agreement, the blog would be translated into Chinese and exclusive to SINA’s readers.
“The only English version will be the one I type into my BlackBerry,” Bryant said.
Upon his introduction Bryant appeared wearing a traditional Chinese-style jacket. He then stood in front of red-doored Oriental facade framed by hanging imitation firecrackers that lit up and crackled amid a swirl of confetti.
The only aesthetic glitch was the bandage over Bryant’s right eye which covered a cut he sustained in a recent game against the Miami Heat that took four stitches to close.
The site will include interviews, pictures and video of Bryant. SINA and Bryant declined to reveal financial details of the agreement.
Bryant is the second NBA star to launch a website on SINA, following Chinese player Yi Jianlian. Bryant already has his own website in English, called kb24.com. SINA says 40 percent of the readers who go to its sports section are NBA fans.
SINA chief executive Charles Chao estimates there are 300 million NBA fans in China almost the entire population of the United States.
“It is hard to compare the two. But if you set aside Yao, then Kobe is the most important basketball player in China,” Chao said. “He will have to come to China more often.”
Bryant said he would like expand his online home and do something similar websites in other languages. A third-culture kid, Bryant was born in Philadelphia but moved to Italy at a young age where his father played professional basketball.
“We have been thinking about it,” Bryant said.
“I would like to do one in Italian. Italy is my home away from home. I have a great time going there to do basketball camps and I get to spend time catching up with my friends,” he said.
Bryant said growing up overseas has taught him to appreciate learning about other cultures and speaking different languages.
“I love it,” he said. “It is part of me. That’s how I grew up. I take underprivileged kids on all-expense paid trips to Italy.
“Kids in Europe speak two languages. They get to see other cultures but our kids here in the United States don’t get that,” Bryant said.
“When I was growing up in Italy it opened up a whole new world to me and I thought anything was possible,” he said.
Except maybe learning Chinese. While Bryant is fluent in Italian, his Chinese is a work in progress.
“I am trying to learn to speak some Chinese,” Bryant said. “I have a teacher who is teaching me one new word a day. But, now that I think about it, it seems like it is the same word each day.”
Bryant said he’s not worried about Chinese censors changing the meaning of his blog reports. Even though he won’t be able to read the finished product he trusts that the translation will be accurate.
“You need to have respect for their culture and history and what their guidelines are,” Bryant said.
SINA.com is the largest Chinese language information web portal with an estimated 94 million registered users.
Bayer 04 Leverkusen go into today’s match at TSG 1899 Hoffenheim stung from their first league defeat in 16 months. Leverkusen were beaten 3-2 at home by RB Leipzig before the international break, the first loss since May last year for the reigning league and cup champions. While any defeat, particularly against a likely title rival, would have disappointed coach Xabi Alonso, the way in which it happened would be most concerning. Just as they did in the Supercup against VfB Stuttgart and in the league opener to Borussia Moenchengladbach, Leverkusen scored first, but were pegged back. However, while Leverkusen rallied late to
If all goes well when the biggest marathon field ever gathered in Australia races 42km through the streets of Sydney on Sunday, World Marathon Majors (WMM) will soon add a seventh race to the elite series. The Sydney Marathon is to become the first race since Tokyo in 2013 to join long-established majors in New York, London, Boston, Berlin and Chicago if it passes the WMM assessment criteria for the second straight year. “We’re really excited for Sunday to arrive,” race director Wayne Larden told a news conference in Sydney yesterday. “We’re prepared, we’re ready. All of our plans look good on
The lights dimmed and the crowd hushed as Karoline Kristensen entered for her performance. However, this was no ordinary Dutch theater: The temperature was 80°C and the audience naked apart from a towel. Dressed in a swimsuit and to the tune of emotional music, the 21-year-old Kristensen started her routine, performed inside a large sauna, with a bed of hot rocks in the middle. For a week this month, a group of wellness practitioners, called “sauna masters,” are gathering at a picturesque health resort in the Netherlands to compete in this year’s Aufguss world sauna championships. The practice takes its name from a
When details from a scientific experiment that could have helped clear Russian figure skater Kamila Valieva landed at the World Anti-Doping Agency (WADA), the leader of the organization’s reaction was unequivocal: “We have to stop that urgently,” he wrote. No mention of the test ever became public and Valieva’s defense at the Court of Arbitration for Sport (CAS) went on without it. What effect the information could have had on Valieva’s case is unclear, but without it, the skater, then 15 years old, was eventually disqualified from the 2022 Winter Olympics after testing positive for a banned heart medication that would later