Mon, Dec 06, 2010 - Page 15 News List

US entrepreneurs offer to ease hangover hell

Tourists drink a mojito in Old Havana’s Bodeguita del Medio bar on Jan. 15, 2010.
一月十五日,觀光客於哈瓦那舊城區的Bodeguita del Medio酒吧喝莫吉托飲料。
Warning: Excessive consumption
of alcohol can damage your health.

Photo: Reuters

Two US college graduates are enjoying a marketing bonanza after launching a business offering to help hungover party hosts clean up and recover from the night before.

“Hangover Helpers” is the brainchild of Marc Simons and Alex Vere-Nicoll, who only launched the service a few weeks ago in the college city of Boulder, in the western state of Colorado.

For US$15 per roommate they offer to deliver burritos and sports drink Gatorade to ease aching heads and calm fragile stomachs, while clearing up sticky glasses, empty bottles, stale food and cigarette stubs left by guests.

“We can be called in the middle of the night, during the party, when they realize it’s getting out of hand and they want us to come in the morning,” said Vere-Nicoll, who took one call at 3.15am.

“I always call the next morning to verify, because a lot of the time they drink a lot (and) they don’t even remember calling,” he told AFP.

More organized party hosts book in advance. “But we also get calls from people who are lying in their bed, and they can’t face walking out to a stale beer-smelling house,” he added.

At the moment, business is relatively slow, as it’s exam season for students, and the pair are doing all the work themselves — but they are already hiring students to help them market the service, and plan to get more cleaners soon.

“We’re looking for the beginning of spring for things to get a little crazy,” said Vere-Nicoll.

Media interest started with an article in the local paper, but has snowballed massively. “We’ve actually been approached from a number of different locations, big party towns, like to franchise the business,” he said.

And what’s the worst post-party scene they’ve been called out to?


1. brainchild n.

主意 (zhu3 yi4)

例: The Web site is the brainchild of a Yale computer engineering student.


2. snowball v.

滾雪球 (gun2 xue3 qiu2)

例: The dance started out as a joke, but now it has snowballed into a cultural phenomenon.


3. liquor n.

烈酒 (lie4 jiu3)

例: Sunday morning liquor sales will be legal starting from this Sunday.


“I haven’t had one that’s really horrific yet. It’s mostly sticky counter tops, beer cans, empty liquor bottles, that kind of thing. And there are some pretty bad smells.

“But nothing crazy like dead animals or something.”















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