Wed, May 09, 2018 - Page 13 News List

Taiwan Tourism Bureau in New York apologizes for social media fiasco

Director says texts, photos will be vetted before publication following criticism of misspelled words, grammatical errors, factual inaccuracies

By Chris Fuchs  /  Contributing Reporter in New York

That could be problematic, Cheng noted, when people following one account suddenly learn that it’s no longer active, while new ones are being started up.

Asked during the phone interview whether the social media accounts would be closed after Tiger Party’s contract expires, Wen replied, “We will take appropriate measures to let this group of netizens who want to learn about Taiwan be able to continue to follow information about Taiwan tourism. But this [contract with Tiger Party] ends on May 31.”

In addition to the controversy surrounding Tiger Party, the Tricky Taipei article cited examples of what it said were neglected social media accounts on the Web, as well as questionably run Taiwan tourism campaigns in other parts of the world.

A search on Twitter, for instance, revealed a UK tourism bureau handle whose last tweet appeared to be in April 2012 about winning plane tickets to Taiwan.

But other accounts, despite having relatively few followers, remain active in Turkey, the Middle East and India, all with recent tweets. None as of press time had the blue checkmark Twitter assigns to verified accounts.

Facebook, compared to Instagram and Twitter, appeared in some cases to fare better when it came to followers. The tourism bureau’s page in India, for instance, had more than 633,000; in the UK over 11,000; in the Middle East more than 6,000.

Cheng, who previously worked as a copywriter at a design agency and has experience with social media outreach, said she believes the tourism bureaus need professional experts to come in and educate them on how to use social media to their advantage — “to make Taiwan shine.”

Having consistency and standardization throughout the various bureaus, she added, would help.

“Taiwanese people are really proud of Taiwan, and the national embarrassment kind of took a life on of its own, just with this coming out,” she said.

This story has been viewed 9857 times.

Comments will be moderated. Keep comments relevant to the article. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned. Final decision will be at the discretion of the Taipei Times.

TOP top