Zeerak the bespectacled orange muppet is the latest innovation from Sesame Street in Afghanistan: a children’s TV character who reveres his educated older sister, brought on to screens to show a new generation that a woman’s place is beyond the home. Producers are betting the new character — a four-year-old boy dressed in a traditional shalwar kameez and a waistcoast embroidered in Afghan national colors will inspire millions of children — and their parents — to see the value in education. Zeerak’s big sister Zari, introduced last year with great fanfare as the first Afghan muppet to join internationally cherished characters such as Big Bird and Elmo, has already proved a success on the local version of Sesame Street, known as ‘Baghch-e-Simsim’.
Massood Sanjer, head of Tolo TV which airs the show, believes introducing a boy, who adores and wants to emulate his school-going, older sibling, will “indirectly teach the kids to love their sisters” in a conservative, gender-segregated nation which traditionally has invested more in its sons.
Baghch-e-Simsim is the only program on Afghan television dedicated to children and has a remarkable reach — a recent survey showed some 80 percent of children and parents with access to television watch the show. Sanjer believes the show can, from an early age, underline the importance of educated women in Afghan society, but also show boys that a good education benefits everyone.
Photo: AFP / WAKIL KOHSAR
“Kids and parents who have access to TV are watching and know the brand of the character. So it is a very good sign that people love to learn and it is great to use media as an education tool for kids,” he said.
That message still needs to be hammered home in many parts of Afghanistan nearly 16 years after the end of the Taliban’s repressive regime. A report published last year by the National Risk and Vulnerability Assessment Center showed that just 66 percent of boys and 37 percent of girls aged 15 to 24 can read and write, while barely 45.5 percent of Afghans attend primary school, and 27 percent secondary school.
DRIVING SOCIAL CHANGE
Photo: AFP / WAKIL KOHSAR
The broadcaster is utilizing everything it can to help change attitudes — the new muppet Zeerak’s name means ‘smart’ in Dari and Pashto, Afghanistan’s two official languages. And even his trendy, black-rimmed glasses were chosen for a reason.
Producer Wajiha Saidy says that wearing spectacles is seen as shameful for Afghan youngsters, so they wanted to address the issue and show it to be normal.
Across its global iterations, Sesame Street has made a point of inclusivity with its cast. Earlier this year the American version debuted a character with autism, while in South Africa the program features a HIV-positive muppet.
Photo: AFP / WAKIL KOHSAR
Last week it courted controversy in the US after tweeting a group image of some of its stars to reflect a rainbow in support of LGBT Pride Month.
“Sesame Street is proud to support families of all shapes, sizes and colors,” the official account said.
In Afghanistan, the show’s attention to equality extends to its casting, with two talented female puppeteers, Sima and Mansour, lending their voices to Zari and Zeerak.
Zari is by far the favorite character on the show in Afghanistan, according to the study commissioned by Tolo which surveyed some 1,500 children and their parents.
Just 60 percent of Afghanistan has access to television, but Baghch-e-Simsim is also broadcast on the radio across 44 FM stations, says Anwar Jamilli, who runs the audio progams.
The producers also organize small mobile theaters that travel to kindergartens in rural areas, with Jamilli estimating that they reached nearly 20,000 children last year. He says the show’s focus on friendship and sharing brings a dose of happiness to children living with the ever-present threat of violence.
“This is very new for Afghan children”, he says.
In late October of 1873 the government of Japan decided against sending a military expedition to Korea to force that nation to open trade relations. Across the government supporters of the expedition resigned immediately. The spectacle of revolt by disaffected samurai began to loom over Japanese politics. In January of 1874 disaffected samurai attacked a senior minister in Tokyo. A month later, a group of pro-Korea expedition and anti-foreign elements from Saga prefecture in Kyushu revolted, driven in part by high food prices stemming from poor harvests. Their leader, according to Edward Drea’s classic Japan’s Imperial Army, was a samurai
The following three paragraphs are just some of what the local Chinese-language press is reporting on breathlessly and following every twist and turn with the eagerness of a soap opera fan. For many English-language readers, it probably comes across as incomprehensibly opaque, so bear with me briefly dear reader: To the surprise of many, former pop singer and Democratic Progressive Party (DPP) ex-lawmaker Yu Tien (余天) of the Taiwan Normal Country Promotion Association (TNCPA) at the last minute dropped out of the running for committee chair of the DPP’s New Taipei City chapter, paving the way for DPP legislator Su
It’s hard to know where to begin with Mark Tovell’s Taiwan: Roads Above the Clouds. Having published a travelogue myself, as well as having contributed to several guidebooks, at first glance Tovell’s book appears to inhabit a middle ground — the kind of hard-to-sell nowheresville publishers detest. Leaf through the pages and you’ll find them suffuse with the purple prose best associated with travel literature: “When the sun is low on a warm, clear morning, and with the heat already rising, we stand at the riverside bike path leading south from Sanxia’s old cobble streets.” Hardly the stuff of your
Located down a sideroad in old Wanhua District (萬華區), Waley Art (水谷藝術) has an established reputation for curating some of the more provocative indie art exhibitions in Taipei. And this month is no exception. Beyond the innocuous facade of a shophouse, the full three stories of the gallery space (including the basement) have been taken over by photographs, installation videos and abstract images courtesy of two creatives who hail from the opposite ends of the earth, Taiwan’s Hsu Yi-ting (許懿婷) and Germany’s Benjamin Janzen. “In 2019, I had an art residency in Europe,” Hsu says. “I met Benjamin in the lobby