That social media can bring people together isn’t news, but the student movement against the cross-strait service trade pact is an unprecedented display in Taiwan of what the Internet can do.
On the night of March 18, news of the student entry broke first on Facebook, hours before it arrived in traditional media.
“Someone opened a live video stream and posted it to Facebook — and that’s when people knew. When they realized that it was their own classmates, they said, ‘That is my old high-school classmate. If he were taken away, I wouldn’t like that.’ So the other students came,” said Mash Liao (廖得志), 34, who also arrived to support former classmates.
Within a few hours, hundreds of students had flocked around the main building.
While in seminary school at Greater Tainan, Rii Taljimaraw also saw the news on the social-networking site.
“God is so great for having people invent Facebook,” she said.
“Even us people far away in Tainan knew what was happening immediately. There were classmates who were calling for us to go up [to Taipei],” she said.
THE ACTIVITY FEED
In the Sunflower student movement (太陽花學運), students have largely eschewed traditional recruitment strategies like pamphlet distribution, phone marathons and going door-to-door. Instead, they have turned to sharing and inviting, recruiting people from existing social networks in a free and wildly successful campaign.
They have done it on Facebook as well as on PTT, a popular local bulletin board founded by a National Taiwan University student in 1995. So far, PTT has played a central role in the movement: Many of the students inside the Legislative Yuan today are “villagers” (鄉民), a term for PTT personalities, who post latest developments on the forum for fellow denizens to debate. Since March 18, young villagers have come to Taipei from afar on buses funded by other villagers.
But it is Facebook, with its 65 percent penetration rate and easy-to-use mobile app, that has proven the most versatile.
Protesters, particularly those who view the Web site as a natural extension of expression, have shared their day-to-day life in real-time, with photos of crowd control and graffiti, notes composed on a smartphone and links to online articles.
Since the first day, protesters have also used Facebook to throw ad-hoc events from art demonstrations to music performances.
An event titled “I Return Your Dessert, You Return My Rights” (甜點還給你 權力還給我) was created on Monday, March 24, in response to Executive Yuan Deputy Secretary-General Hsiao Chia-chi’s (蕭家淇) complaint that students had eaten his suncakes during the Executive Yuan occupation. After clicking “Join,” Facebook users shipped a total of 150 boxes of sun cakes to Hsiao’s office.
Anti-Black Taiwan (反黑箱服貿協議) and 17 other Facebook communities used a joint Facebook event to organize Sunday’s mass rally at Ketagalan Boulevard. Meanwhile, the “Overseas Students in Solidarity with Taiwan’s Anti-Pact Movement” (海外留學生聲援台灣反服貿運動) fan page coordinated overseas students in a global marathon of protests on the same day, starting from Dunedin, New Zealand and concluding in Calgary, Canada.
Students have also used social media to counter traditional media, in particular news outlets they believe represent the movement in a false light.
Some students protest on the companies’ Facebook fan pages: “Thank you for working so hard to create fake news and manipulating my mother and father,” wrote one netizen to TVBS, a comment that was also written on a poster and taped to the company’s SNG truck.
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