Ma added that while many of the ingredients and decorations are imported from the US, the company has also made a big effort to include Taiwanese products, particularly local dried fruits, and one of their most popular items is mochi, which introduces that chewy texture so much beloved of Taiwanese.
Valentine’s Day proved a spur for innovation. For this festival, ChocoForAll introduced a Valentine’s His and Her chocolate bar set, began selling chocolate lollipops, and also launched a short message service so that chocolate bars can include a customized name or short message.
Ma said that they had received lots of feedback from early customers asking if the company offered anything smaller than a standard-sized chocolate bar, which some felt was too big. The lollipops, sized at about two or three mouthfuls, but with all the mix of ingredients that a customer chooses, have already met with considerable success.
The writing service, which was originally launched as a special service for Valentine’s day, had such a great response that the company is now planning to offer it as a regular part of its services. Originally, the message could only be made up of a specific selection of words, but customer pressure has enlarged the scope to include simple Chinese and even words in Korean.
The option to be personal with chocolate is a great attraction, according to Ma. “Customization is something that most people will appreciate. It’s all about having choices.”
More information about ChocoForAll can be found in English and Chinese at www.chocoforall.com.