Wed, Oct 17, 2012 - Page 12 News List

A new direction

Xuxuwear’s organic cotton women’s clothing is designed not only to be stylish and comfortable — but also promote the Taiwanese textile industry

By Catherine Shu  /  Staff reporter

The elder Xu works with manufacturers throughout Taiwan to create unique textiles for each collection.

“I’ve been in the textile industry for more than 25 years, and I know the quality that factories in Taiwan are capable of,” he says.

Both have extremely high standards for fabric. “I don’t like wearing synthetic fibers, especially in the summer, and my skin also gets irritated by certain fabric conditioners and dyes,” says Ya-ya. “So we make sure all dyes and other chemicals used during the manufacturing process are safe and environmentally friendly.”

Ya-ya sold Xuxuwear at weekend venues like Simple Market and Red House Market for Artists and Designers and online before the brand’s storefront opened last winter.

Though marketing organic cotton to Taiwanese consumers is challenging because of its relatively higher cost, Xuxuwear has developed a following of women who don’t mind spending extra to buy “green” products (most of Xuxuwear’s items are about NT$1,000 to NT$3,000). Ya-ya hopes that the company’s customer base will continue to expand.

“We want people to see that buying organic fibers isn’t just about following a certain lifestyle,” says Ya-ya. “It can be a normal part of building a good wardrobe. The focus is on wearing what you think is beautiful, while just happening to use materials that are good for the earth and for your body.”

ON THE NET: www.xuxuwear.com.tw

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