With its pink storefront and a crystal chandelier glittering in the window, Daisy Day resembles a jewel box. Instead of baubles, however, it is filled with patterned paper, glittery paint, stamps, ribbons and other supplies for paper crafters.
The interior of the store near Beitou MRT Station (北投捷運站) reflects Daisy Day’s feminine and carefree aesthetic. Shelves are stocked with a rainbow of supplies, including Tim Holtz Distress Ink pads, Tattered Angels Glimmer Mist and Maya Road chipboard embellishments. Cards, scrapbook pages and home decor items created by Daisy Day’s owners and customers line the shelves for inspiration.
Opened in September 2010 by a husband-and-wife team, Daisy Day’s mission is to inspire creativity in customers. While American crafters often use scrapbooking as a way to journal and reflect on their experiences, co-owner Kirin Lee (李志剛) says it is a challenge to encourage creativity among Taiwanese consumers, most of whom were educated in a school system that emphasizes rote learning instead of experimentation. Daisy Day offers one-on-one classes in the store — customers just need to call ahead to make sure there is space available.
“We don’t create projects where we tell people that they must glue this here or otherwise instruct them to make exact copies of what we do,” says Lee. “We show them a technique and then help them to use it in their own way.”
Over the last two years, Daisy Day has built up an international following and often hosts crafters from Hong Kong, who come to the store to take classes and look for supplies that they would have a hard time finding back home.
Other customers have included expats from US, Canada and South Africa. Most of the store’s clientele are professional women in their twenties to fifties, though Daisy Day also has a few male customers, as well as couples who take classes together.
Kirin and his wife Vianne first discovered scrapbooking when they stumbled upon a store while vacationing in Brunei. They were so smitten that they returned to the country for a month to take classes with its owner.
“My wife had been an art editor for more than 10 years, so she loved it,” says Lee. “We started researching scrapbooking online and saw that it is very popular abroad and that the focus is on acid-free, non-toxic papers and materials.”
Items carried by Daisy Day include non-toxic paints, pigments and inks, supplies for binding mini-albums and shadowboxes for making mixed media art. The store’s large assortment of 12-inch by 12-inch patterned cardstock includes selections from popular American brands like Prima, Jilibean Soup, October Afternoon and Authentique.
In addition to scrapbooking, the store also offers courses and supplies for making notebook covers, gift albums, cards and home decor items.
While many Taiwanese paper crafters now look to American or Japanese artists for inspiration, Lee hopes that Daisy Day will help encourage enthusiasts throughout the Chinese-speaking world to develop their own style trademark.
“We talk with each customer to get to know their personality and then we encourage them to express themselves,” says Lee. “It’s about making what you want to make and expressing yourself.”
Address: 69 Zhongzheng St, Taipei City (台北市中正街69號)
Hours: Monday to Friday 11am to 9pm, Saturday to Sunday 1pm to 9pm