Coffee competition heats up

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It was a big weekend for members of Taiwan’s food and beverage industry who were out in force to check out the latest products and technology at the Taipei Tea, Coffee and Wine Expo (台北茗茶、咖啡暨美酒展) and the Taiwan International Food and Equipment Show (台灣國際優良食品暨設備展) at the Taipei World Trade Center (台北世界貿易中心). One of the highlights of these trade shows was the 2009 Taiwan Barista Championship (2009世界盃咖啡大師台灣選拔賽), the winner of which will go on to participate in the World Barista Championship to be held in London in June next year.

Coffee shops have existed in Taiwan ever since the Japanese occupation era, but the last few years have seen the rapid proliferation of coffee shop chains, ranging from swank US imports such as Starbucks to cheaper local variants such as E-Coffee (壹咖啡), as well as an increase in the number of small boutique establishments that boast outstanding barista talent and often offer beans roasted in-house or by local small-batch roasters.

There were a total of 52 contestants participating in the qualifying rounds of the Taiwan Barista Championship, which took place in September. In an interview during the hectic two-day elimination event, Chou Wen-pei (周溫培), the committee chairman for the competition, pointed out that while Taiwan has many latte art or coffee drink competitions, most of these are company sponsored events primarily designed for promotional purposes. “This competition is the only one recognized internationally,” Chou said, noting that in addition to providing a cash prize, it also qualifies the winner to participate in the World Barista Championship, one of the most prestigious events of its kind in the coffee world.

Hou Kuo-chuan (侯國全), who won the Taiwan competition in 2007, said that overseas the winner of the World Barista Championship is treated as a superstar in the coffee world, commanding huge endorsement and appearance fees. (Chou said that last year’s WBC winner Stephen Morrissey of Ireland commanded an appearance fee of more than 1,000 euros (US$1,500) per hour when he visited Taiwan in November last year.)

Hou himself went on to place 12th in the 2008 World Barista Championship, the highest ranked Asian barista for that year.

At the finals on Sunday, a huge crowd was gathered to watch six competitors battle it out for the coveted place in the international event. Each contestant was required to produce four cups of espresso, four cups of cappuccino and four signature coffee drinks within 15 minutes. During this time, contestants also provided table service to four judges as well as give a detailed explanation of what they were attempting to achieve in terms of the coffee drinking experience. Two additional judges watched every step of the service procedure from the side, and even timed the flow of coffee from the espresso machine to check for consistency between brews. A chief judge monitored the overall proceedings. Prior to service, each contestant had 15 minutes to set up, and afterwards, another 15 minutes to clean up. The efficiency and tidiness of these procedures was also judged. “The idea is to simulate a full session of service from opening to closing,” Chou said, explaining the huge range of items that contribute to the final score.

While brewing a cup of coffee might sound a simple matter, these baristas needed to work with choreographed precision to ensure they got everything done within the tight time limit imposed. There was absolutely no room for error, and even as the clock ticked relentlessly away above the service area, they had to maintain an air of cool assurance. The coffee did not just have to taste good, it had to be part of a complete experience that included service and presentation.