Thu, Jun 23, 2005 - Page 15 News List

The cleanest underwear in town

Undergarment manufacturer Green-shield employs nanotechnology\nto create items that are clean and healthy to wear

By Meredith Dodge  /  STAFF REPORTER

Skeptic or not, you may want to ask yourself how much you're willing to pay for healthier clothing. Green-shield's items run at prices up to 10 times higher than normal clothes: a pair of socks for NT$700, a man's undershirt for NT$2,800, an entire bed set for NT$40,000.

But those prices don't just buy quality on the nano level. Green-shield pays close attention to the "macro" aspects of its garments as well. Most of items are created from Tencel fabric, a soft, durable and low-maintenance material made from the cellulose in wood pulp. All pieces are designed to fit and support the body comfortably, with a touch of style (the women's undershirts are modeled after Christian Dior's).

Green-shield's products first made their way to the market in 1989, headed by entrepreneur Zheng Fu-ren (鄭富仁). Back then the technology was a little simpler and all products were sold through direct sale, like Amway. Now Green-shield has branch stores in Taoyuan, Hsinchu, Taichung, Tainan and Kaohsiung and their products are sold in other stores throughout Taiwan. The flagship store in Taipei is at 263, Dunhua South Road, Sec 1 (台北市敦化南路一段263). For other store location addresses call (02) 2974 3788.

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