But for all their openness to the outside world, they could eventually turn out to become even more nationalistic than the Chinese before them.
This is what distinguishes the ancient capital of Beijing from Shanghai, China's most cosmopolitan city, according to Carl Rohde, a Dutch researcher of market trends.
"Beijing is definitely also part of the world, but they have a keener sense of preserving their Chinese roots." he said. "That's part of their pride as well."
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