Sun, Dec 07, 2003 - Page 18 News List

Hairdressing king to the stars

The leading lights of showbusiness rely on Andy Wong to give them the style their crowns require

By David Momphard  /  STAFF REPORTER

Andy Wong tends to a young client at this salon, Eros 04.

PHOTO: SEAN CHAO, TAIPEI TIMES

It's good to be Andy Wong (黃國鎮). Not everyone can earn a living by running their fingers through the hair of rich and beautiful women.

Andy, as he is known by most every starlet and pop diva in the Chinese-speaking world, is a hairdresser. Specifically, he is the creative director of Eros 04, Taiwan's highest-profile and most expensive salon, where he holds court with a retinue of chic, curiously-coifed young things who look up to their boss as if he were some mythic being.

"Andy will see you now," whispers a girl whose frozen hair looks as if she's standing with her back to a strong wind. Eros has a cool green color scheme, down to the polished cement floor. It's Spartan save for the cozily cushioned chairs and the mirrors that reflect famous faces.

Clients sneak surreptitious glances at one another, trying to look sexy while draped in a plastic smock with tin foil in their hair. There is the slightly rancid scent of a perm in the air.

Andy's voice and handshake are both warm and strong. He exudes the confidence you'd expect of a person at the top of his game. He has designed for photo spreads in Vogue, Elle, Marie Claire and others. He jets between his salon in Taipei and another, Orient 04, in his native Hong Kong.

His client list reads like the guest list of a Golden Horse or Golden Melody awards. He is surrounded by beautiful, wealthy and powerful people that come to him in supplication, pay him handsomely and heap praise on him. He has an assistant named Monkey.

"Get us a cup of tea, Monkey," he says, and off Monkey scoots. He stares straight ahead while he speaks as if reading cue cards, though his answers sound

anything but rehearsed.

"Beauty is a person's ability to realize their most special characteristics and bring them to the surface," he says. "I only help them realize it, the clients do the real work."

The clients he's speaking of are the film and music personalities looked up to by a billion Chinese youth; Faith Yang (楊乃文), Faye Wang (王菲), Vivian Hsu (徐若瑄), Karen Mok (莫文蔚) and a galaxy of other stars both in Taipei and Hong Kong.

"They're clients, yes, but I consider them to be friends first."

They're friends, he explains, because they come to him with split ends and ended relationships and he's able to mend both. "There is an amount of psychology to what I do. A new styling can be the same as a new mental perspective, or a new lease on life."

How much will a new lease on life set you back? A straightforward cut is NT$3,600; perming or dyeing can cost upwards of NT$5,000. It is, according to Sarah Chen (陳雅芬), editor in chief of Salon News trade journal, the most expensive haircut you can buy in Taiwan or Hong Kong from, arguably, the best hair designer in the industry.

Without a doubt, Andy is the most sought-after hairdresser, not just for individual clients, but for film and video production as well. By rough estimates, he makes upward of US$500,000 a year, which is an improvement over the HK$500 (NT$2,200) per month he made when he first began cutting hair 20 years ago.

But for all the success he's enjoyed in the salon, he is equally talented with a camera in hand as he is a pair scissors and comb. An exhibition of his photos, taken on a recent visit to Xianjiang, is currently on display on the fourth floor of the Asia World Department Store.

This story has been viewed 7373 times.
TOP top