Wed, Oct 14, 2009 - Page 9 News List

Software startup Boxee battles content companies

Plans to bridge home and the office are in the making, but a series of obstacles are making the journey a bumpy one

By Kevin Anderson  /  THE GUARDIAN , LONDON

A wall divides broadcast TV and broadband video: the wall between the living room and home office. The living room is home to what was once considered the small screen, TV, and the home office is now home to even smaller screens on laptop and desktop computers.

The plans to bridge those worlds are slowly coming together, but keep running into obstacles. The BBC is trying to marry its iPlayer broadband catch-up service with broadcast digital TV via Project Canvas. This is facing stiff resistance from consumer electronics manufacturers and others in the television industry, such as UK satellite TV giant BSkyB. While the players in the electronics and television industry jockey for position, developers are moving into the gap.

XBMC, formerly XBox Media Centre, is one of several projects to create a media center platform using common computer hardware. Despite the name, the media center is cross-platform and runs on a number of platforms including the Xbox, Linux, Windows, Apple’s Mac OS and Apple TV OS. It organizes all of your music and video files, and with plug-ins, it can be used as a digital video recorder or as a viewer for online video from traditional broadcasters and online video providers.

XBMC has a huge range of plug-ins, but they lack the simple installation process of adding a plug-in to Firefox or installing an iPhone app. However, XBMC has spawned a number of spin-offs that are pushing innovation well beyond that of the TV establishment.

MediaPortal on Windows, Plex for the Mac, the commercial movie service Voddler and social media player Boxee all have their roots in the XBMC project.

The XBMC spinoffs were created by developers looking to solve a specific problem. MediaPortal developer Erwin Beckers began the project in 2004 because the XBox didn’t support TV cards. Since the project forked from XBMC, the code has been almost entirely rewritten.

In December 2007, developer Elan Feingold was looking for a media center application for his Apple Mac and began porting XBMC to the platform. He worked under the XBMC project until May last year, when there was a decision to split his work to a new fork. Plex was born.

Feingold began work on a media center component to bring together web-based multimedia services. Plex has 120 plug-ins or applications and growing.

Boxee, led by CEO Avner Ronen, also takes a trick from social networking and social media services such as, which allows you to rate music, pictures and videos and recommend content to your friends. When you log into Boxee, you see what your friends have watched and what they recommend.

Installing applications is easy in both Plex and Boxee. You can browse a list of image, audio or video applications that allow viewing or listening to a range of traditional and internet-based media.

Once you’ve connected your computer to your flatpanel TV, you can switch from catching up on a BBC show you missed, and then listen to music on and then watch a funny video from the Onion News Network, all from your sofa.

Plex and Boxee also have applications for services such as Hulu, a US-based video-on-demand service that features content from NBC, ABC and News Corp’s Fox network. CBS is the only network without a presence on the increasingly popular service. Neither Plex nor Boxee circumvent the regional restrictions of services such as Hulu, but that hasn’t prevented a running battle between Hulu and these media center applications.

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