In 2003, when Foundation Capital, a venture capital firm, started looking for new investors for Silver Spring Networks, one of its portfolio companies, it was rejected by every firm it called.
Investors in clean technology were just not excited about Silver Spring, because it makes hardware and software that utilities use to connect electric meters in a digital grid. They were more interested in companies that envisioned making energy from the sun’s rays, algae or tropical plants.
“People laughed at us,” said Adam Grosser, a partner at Foundation Capital.
Last summer, the thinking in Silicon Valley began to shift. Five top venture firms vied to invest in Silver Spring. The company chose Kleiner Perkins Caufield & Byers, perhaps the most well-known green technology investor, and two of its partners, venture capitalist John Doerr and former US vice president Al Gore, joined Silver Spring’s advisory board.
Venture capital is starting to move away from its infatuation with alternative energy and returning to one of its traditional strengths: applying information technology to improve the efficiency of energy consumption.
Many investors say developing new forms of energy can consume hundreds of millions of dollars over many years before showing any return. Grosser’s firm, however, is looking for technologies that reduce demand for energy.
“We need to move markets with small amounts of money,” he said.
About half of the dollars invested in clean technology last year went to alternative energy companies. In the first quarter of this year, though, only one-third of venture dollars invested in clean tech went to these companies, the National Venture Capital Association said.
Foundation Capital, which hires former entrepreneurs, not bankers, as investing partners, early on set a firm rule for green technology: It would not invest in any startups that needed hundreds of millions of dollars in capital, government subsidies or high oil prices.
The partners started exploring clean technology in 2002 and estimate that they look at a thousand startups each year. They found nine and are now investing about a quarter of their US$750 million fund in clean tech companies.
Warren Weiss, one of Foundation Capital’s clean tech partners, heard about Silver Spring, which was started in Milwaukee. It equips electric meters with networking cards so utilities can see power failures before customers call. In addition, customers can see which of their appliances use the most electricity and at which times of day they need to conserve.
In 2003, he and Grosser visited a dingy, overcrowded warehouse and ate deep-fried Twinkies with whipped cream with the founders.
Foundation Capital invested US$8 million, moved the company to a technology office park in Redwood City, California, hired a new chief executive, Scott Lang, and began pitching investors.
After Silver Spring ran out of cash in 2005, Foundation Capital kept it alive for 15 months with monthly loan checks. In 2007, it found a new investor, Duquesne Capital Management. Around that time, Silver Spring landed its first big contract, with Florida Power and Light. Other utilities called, including Pacific Gas & Electric and Pepco Holdings, based in Washington.
Today, backed by Kleiner Perkins and Google’s venture fund, Silver Spring is heralded as a promising green tech startup with the potential to go public.
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