Hundreds of thousands of soccer fans are likely to get their first taste of live 3D viewing during this year’s World Cup, the vast majority of them in cinemas rather than at home, football body FIFA said.
Together with partner Sony, FIFA plans to supply 25 World Cup matches in the immersive 3D technology made popular in cinemas by blockbuster movie Avatar and expected to spread to living rooms around the world this year.
Viewers with 3D television sets who live in a country where the broadcaster with World Cup rights also has 3D capabilities will also be able to watch live in 3D at home — if they are not put off by the need to wear special glasses.
Currently, Disney’s ESPN in the US, Prisa’s Sogecable in Spain and Korea’s SBS have live 3D rights. More such deals are expected to be announced “shortly,” FIFA’s TV director Niclas Ericson said.
In some countries, home 3D viewing will not be an option. For example, in Britain only BSkyB will have a 3D channel by the start of the World Cup in June, but the rights are held by ITV and the publicly owned BBC.
Asked at a London media event on Thursday how many viewers were likely to watch World Cup games live in 3D, Ericson said: “We hope it will be at least a few hundred thousand per match,” adding that most of the audience was likely to be in cinemas.
Rights for cinemas and entertainment venues are being managed by Swiss-based Aruna Media AG, which plans to broadcast live to about 26 countries and is in advanced discussions with several major markets, FIFA and Sony said.
Sony hopes the tournament will whet viewers’ appetite for 3D, an industry still in its infancy, with several competing technologies and very few TV sets in homes. It plans to show 3D promotional trailers in thousands of retail stores worldwide.
The Japanese electronics giant will start selling its own 3D TVs in early June in Japan. Rivals LG, Panasonic and Samsung have all also recently unveiled 3D offerings.
Technology research firm iSuppli expects about 4.2 million 3D TV sets to be sold worldwide this year at an average price of US$1,768. That should rise to 78 million sets by 2015, worth a total of US$64.4 billion, iSuppli forecasts.
Much is at stake for Sony, which will need to show it can translate its expertise in 3D hardware and film content to the very different environment of sports, where fast-moving action can mean blurry images and even induce nausea in viewers.
“It will be a much richer experience, there’s a lot of depth to it. It won’t be similar to the Hollywood experience, where there’s a lot of in-your-face, wow-type of effects,” said David Bush, marketing director of Sony Professional. “What we expect to replicate is the experience of being in the stadium.”
The World Cup runs for a month from June 11 in South Africa. The list of matches to be captured in 3D can be read here online.
Nineteen wickets fell yesterday on an opening day of carnage in the first Ashes Test, with England’s attack led by skipper Ben Stokes bowling them into a position of strength after Australia dismissed the tourists for 172. A rampaging Mitchell Starc took 7-58 to put England on the back foot after Stokes won the toss on a fine day at a packed Perth Stadium and chose to bat. Harry Brook (52) and Ollie Pope (46) offered the only resistance as they crumbled after lunch, but England’s elite fast bowlers, led by an exceptional Stokes with 5-23, fought back to reduce the hosts
Houston’s Calen Bullock on Thursday intercepted reigning NFL Most Valuable Player Josh Allen twice and the league’s top defensive unit powered the Texans over Buffalo 23-19. Allen was sacked eight times, his most in any game, for 70 lost yards and Bullock’s final pickoff killed the Bills’ last desperate drive with 18 seconds remaining. The Texans, who have allowed the NFL’s fewest points and fewest yards a game this season, shut down Allen, who produced six touchdowns in a victory over Tampa Bay just four days earlier. “The defense stayed disciplined,” Houston’s Danielle Hunter said. “We had a game plan to keep him
Paul Pogba on Saturday described his emotional Monaco debut as a moment of relief and gratitude, after the French midfielder returned to the pitch for the first time in more than two years following a doping ban. The former Juventus and Manchester United player, who joined the French Ligue 1 side on a free transfer in June, had not played a competitive match since September 2023. Pogba received a four-year ban in February last year after testing positive for banned substance DHEA (dehydroepiandrosterone), which boosts testosterone levels. The suspension was cut to 18 months after an appeal at the Court
Nigeria’s soccer coach has accused the Democratic Republic of the Congo (DR Congo) of practicing “voodoo” after his squad’s hopes of qualifying for next year’s FIFA World Cup ended in a penalty shoot-out loss in the African playoff final. DR Congo and Nigeria drew 1-1 after extra-time in the tie in Rabat, Morocco, on Sunday and the central Africans won 4-3 on penalties to book a place in inter-confederation playoffs in Mexico in March next year. In his post-match remarks to journalists, coach Eric Chelle said a member of the DR Congo team “did some voodoo, every time, every time, every time.” “That
RSS