When a feisty little robot named Astro Boy emerged from the Japanese comic world in the 1960s, children across the globe were charmed by his charisma and inspired by his courage.
The cartoon character used super powers to fight all manner of evil, from man-hating robots to robot-hating men, but nothing could have prepared him for the battle he now faces — Astro Boy is about to take on Hollywood.
The Hong Kong-based animation studio Imagi yesterday launched its modern 3D take on the Astro Boy story in Japanese cinemas before it goes out in the US from Oct. 23, right in the middle of the lucrative autumn cinema season.
Imagi’s studio heads are gambling that their US$65 million production will steal a share of the animation market dominated by the US super studios Pixar and DreamWorks — and inspire a new wave of Asian-based animation.
“Astro Boy shows the potential and the promise in the Asian animation industry and the possibilities that are here,” said Imagi’s vice-president of animation, Tim Cheung. “Talent is always around, the important thing is how it is developed and that is what you are seeing now — the talent is being developed in Asia.”
First sketched by Osamu Tezuka in 1956, Astro Boy became an instant classic of the Japanese-invented manga-style comics with its tale of a powerful little robot boy built by a scientist in the image of his deceased son. There have been a number of versions of the story produced since, most famously the 1960s series which heralded the rise of the influential Japanese “anime” style of cartoons used in television and film.
Without giving too much away, Imagi say they have taken the traditional story — which saw Astro Boy abandoned to a circus and then reborn as a superhero — and updated it not only with modern 3-D CGI technology, but with modern themes.
For their English-language version, Freddie Highmore (Charlie and the Chocolate Factory) and Oscar-winner Nicolas Cage will provide the voices for the lead roles — Astro Boy and Dr Tenma, the scientist who builds the robot.
“It’s always tricky to ask a filmmaker about their production, but I feel hugely confident,” Cheung said. “It’s very well balanced throughout. It’s rare to have movie like this where so many moments in the film are touching. Plus it has action and humor, and all that is enshrined in the story of Astro Boy — it has always had all that. It will be fairly new for the North American audience, but very familiar for the Asian audience.”
Imagi has grand plans for an Asian animation market that is looking to go global. Three of the worldwide box office’s top 10 hits this year have been CGI-animated films — with Up coming in third so far (with US$292 million in ticket sales), Monsters vs Aliens in sixth and Ice Age: Dawn of the Dinosaurs seventh, but until now, Asian animators have been content to target their own regional markets. Japan’s legendary animator Hayao Miyazaki won an Oscar in 2003 for Spirited Away and he has a cult following across the globe, but Miyazaki remains the exception.
There is good reason, says Kim Ji-seok, who programs the Asian sections at South Korea’s annual Pusan International Film Festival (PIFF), the biggest in the region.
“The status of the feature animation film in Asia, except for Japan, has been poor,” Kim said. “Some Asian countries, however, have tried to promote the animation industry on a national level. It seems to me that animated feature film production in Asia is slowly materializing, in places such as Indonesia, Malaysia, Singapore, Taiwan and the Philippines, where it was difficult to make feature animation films before.”
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