Asustek Computer Inc (華碩) hopes the launch of its next-generation smartphone — the ZenFone 3 — in June will help boost growth momentum in the second half of this year, a company official said on Friday.
“We expect to introduce the new flagship smartphone at the end of June and start mass production in July,” Asustek chief financial officer Nick Wu (吳長榮) said in a telephone interview.
Together with the launches of other handsets in the second half of the year, the company aims to sell 25 million smartphones this year, an increase of 25 percent from last year’s 20 million units.
The company in February cut its annual shipment target for smartphones from 30 million units to 25 million units.
The smartphone business for the first half of the year is likely to remain flattish or increase slightly from the 8 million units sold over the same period last year, as the product cycle of the ZenFone 2 series gradually dissipates, the company said.
Analysts said the company would need to ship 17 million units between July and December to reach its annual target.
However, as the Zenfone series becomes more complete, it will serve as a stronger growth driver for Asustek, they said.
The company’s goal of a 25 percent annual increase in smartphone shipments is higher than the global average of 7 percent forecast by international research house Gartner Inc on March 31.
It also underlines chief executive officer Jerry Shen’s (沈振來) efforts to improve the firm’s smartphone marketing strategies.
Shen in February said that Asustek aims to focus on fast-growing emerging markets this year such as Indonesia, Malaysia, Vietnam, Thailand, the Philippines and India.
The firm also plans to introduce a limited number of higher-margin smartphones in the regions in a bid to have a deeper and closer relationship with consumers there, he said.
Shen said the company hopes to see its market share in Indonesia increase to 18 percent this year from 15 percent last year and from 2 percent to 5 percent in India.
Compared with the company’s aggressiveness in the smartphone business, Asustek is conservative about the outlook of its tablet segment, after seeing an annual decline of 37.23 percent in shipments last year amid softening demand.
In the first quarter of this year, the company only shipped 1 million tablets, down 33.33 percent from 1.5 million units a year ago, Wu said.
Wu said the company also plans to introduce new tablets in June and will continue improving its operation efficiency in the tablet segment in a bid to increase tablet shipments in the second half.
However, the persistent weak demand for tablets worldwide will weigh on Asustek’s tablet shipments this year, which are likely to remain flat from last year’s 5.9 million units, Wu said.
Cairo’s new monorail slices across the city skyline, running above the familiar chaos of blaring horns and aging buses’ exhaust fumes that mark rush hour below. The US$4.5 billion monorail, opened this month, is among Egypt’s most prominent new transport projects, part of a debt-funded infrastructure drive criticized for sapping state finances while bringing limited benefits to most of the country’s 109 million people. “It feels like you’re in a different country,” said Ramy Sayed, a restaurant manager, aboard a driverless Innovia 300 train. “No noise, no traffic, we’re not used to this.” The eastern line runs 56km from the bustling middle-class
Starlux Airlines Co (星宇航空) today unveiled a long-haul network expansion plan at a shareholders’ meeting in Taipei, including direct flights to Barcelona, Spain, and Zurich, Switzerland, as well as a service connecting Taipei, Sydney and New Zealand. Starlux is to become the first Taiwanese carrier to offer non-stop services to the two European cities, while the inaugural oceanic route is expected to expand transit opportunities within the Australia-New Zealand market, Starlux said. Flight services to Chicago, Dallas, Washington and New York are under evaluation, the airline added. Prior to the shareholders’ meeting, the airline earlier this year announced that it would be
Taiwanese prosecutors suspect that three people successfully smuggled at least one shipment of Nvidia Corp artificial intelligence (AI) chips to China after first exporting them to Japan, people familiar with the matter said. The trio was detained last week by the Keelung District Prosecutors’ Office for allegedly falsifying documents related to exports of Super Micro Computer Inc servers containing advanced Nvidia chips, which the US has barred from sale to China without a license from Washington. The move marked Taiwan’s first public crackdown on AI chip diversion after years of pressure from the US to take a more active role in curtailing
Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) employee bonuses are likely to grow more than 30 percent this year, in line with the past few years as the company’s profits continue to set new records, an anonymous source cited TSMC chairman C.C. Wei (魏哲家) as saying yesterday. TSMC, the world’s largest contract chipmaker, is committed to taking care of its workers, the source said, citing Wei’s meeting with employees yesterday morning. Wei also expressed gratitude to employees for their contribution to the company’s improving bottom line, the source added. Since 2023, TSMC’s employee bonuses have grown at an annual rate of
RSS