China Airlines Ltd’s (CAL, 中華航空) new president, Samuel Lin (林鵬良), yesterday said the company deems it necessary to enter the low-cost carrier (LCC) market.
“With a goal of sustainable operation, the company should not, and will not, be absent from the battle of LCCs,” Lin told a press conference held after the carrier’s board of directors approved his appointment.
Lin said he would like to achieve three goals as the president of the nation’s largest carrier: maintain the company’s profitability, maintain a good relationship with employees and make the company more innovative.
In terms of product differentiation, Lin said the budget carrier business has been a trend in the airlines industry, an indication that CAL will push forward plans to launch a budget airline rather than strengthening its full-regular service carrier business.
LIFE IN TRANSPORTATION
Lin, 60, has worked in the transportation industry for more than 30 years.
He worked at EVA Airways Corp (EVA, 長榮航空) and Taiwan High Speed Rail Corp (台灣高鐵), before serving as president of Taoyuan International Airport Co Ltd (桃園國際機場) for the past three years.
CAL reported a net loss of NT$1.22 billion (US$41.5 million) in the first half of this year.