Facebook Inc’s profit in the first quarter of this year climbed as it used its grip on people’s online social lives to challenge Google Inc and Apple Inc for revenue from mobile advertising and apps.
Mobile ads helped Facebook boost its first-quarter profit 58 percent from the previous year to US$217 million and to lift revenues past market forecasts, according to earnings results released on Wednesday.
Facebook said its monthly active users rose 23 percent from the previous year to 1.11 billion, including 751 million who accessed the network on mobile devices. Mobile ads accounted for 30 percent of ad revenue for the quarter.
Photo: Reuters
The profit was just below market forecasts, but revenues were better than expected, rising 38 percent from the previous year to US$1.46 billion.
“We’ve made a lot of progress in the first few months of the year,” Facebook chief executive and co-founder Mark Zuckerberg said. “We have seen strong growth and engagement across our community, and launched several exciting products.”
Company highlights during the first three months of the year included the launch of the firm’s “Facebook Home” software, which puts the social network center stage on Android-powered smartphones, and the launch of a set of new ad products.
Facebook’s share of the overall US online advertising market is expected to rise to 6.5 percent this year from 5.9 percent last year, according to industry tracker eMarketer.
The overall US digital ad market grew 14.8 percent to US$9.64 billion in the first quarter of this year, eMarketer reported.
Spending on advertising on mobile devices, such as smartphones and tablets, in the US is expected to surge by more than US$3 billion to US$7.29 billion this year, with Facebook’s share growing to 13.2 percent, eMarketer said.
A key question for Facebook looking ahead is whether its Home software suite for mobile phones will catch on after initially getting a lukewarm response.
The software weaves the social network into the home page of phones powered by the latest versions of Android to focus on “people and not apps.”
As of Wednesday, Google’s online Play shop indicated that Home had been downloaded fewer than 15,000 times since its US release on April 12 and its overall rating was two stars on a five-star scale.
A version should be available in Europe in the coming months.
“This is just the first release,” Zuckerberg said of Home during an earnings call with financial analysts. “Over the next few months, we hope to push this out much more broadly and get it in the hands of a lot more people.”
Facebook executives laid out a “roadmap” that includes improving the quality and targeting of ads shown to members connecting from smartphones or tablets.
The strategy includes using Facebook as a platform for the discovery and distribution of third-party apps, like those on the virtual shelves of Apple’s App Store or Google Play.
“Facebook should be a place you can come to spread your apps and that is showing real traction,” Zuckerberg said. “Think how big an opportunity mobile apps can be for Facebook.”
Companies get paid fees by developers for installations of apps.
HORMUZ ISSUE: The US president said he expected crude prices to drop at the end of the war, which he called a ‘minor excursion’ that could continue ‘for a little while’ The United Arab Emirates (UAE) and Kuwait started reducing oil production, as the near-closure of the crucial Strait of Hormuz ripples through energy markets and affects global supply. Abu Dhabi National Oil Co (ADNOC) is “managing offshore production levels to address storage requirements,” the company said in a statement, without giving details. Kuwait Petroleum Corp said it was lowering production at its oil fields and refineries after “Iranian threats against safe passage of ships through the Strait of Hormuz.” The war in the Middle East has all but closed Hormuz, the narrow waterway linking the Persian Gulf to the open seas,
Nanya Technology Corp (南亞科技) yesterday said the DRAM supply crunch could extend through 2028, as the artificial intelligence (AI) boom has led the world’s major memory makers to dramatically reduce production of standard DRAM and allocate a significant portion of their capacity for high-bandwidth memory (HBM) chips. The most severe supply constraints would stretch to the first half of next year due to “very limited” increases in new DRAM capacity worldwide, Nanya Technology president Lee Pei-ing (李培瑛) told a news briefing. The company plans to increase monthly 12-inch wafer capacity to 20,000 in the first half of 2028 after a
Taiwan has enough crude oil reserves for more than 100 days and sufficient natural gas reserves for more than 11 days, both above the regulatory safety requirement, Minister of Economic Affairs Kung Ming-hsin (龔明鑫) said yesterday, adding that the government would prioritize domestic price stability as conflicts in the Middle East continue. Overall, energy supply for this month is secure, and the government is continuing efforts to ensure sufficient supply for next month, Kung told reporters after meeting with representatives from business groups at the ministry in Taipei. The ministry has been holding daily cross-ministry meetings at the Executive Yuan to ensure
RATIONING: The proposal would give the Trump administration ample leverage to negotiate investments in the US as it decides how many chips to give each country US officials are debating a new regulatory framework for exporting artificial intelligence (AI) chips and are considering requiring foreign nations to invest in US AI data centers or security guarantees as a condition for granting exports of 200,000 chips or more, according to a document seen by Reuters. The rules are not yet final and could change. They would be the first attempt to regulate the flow of AI chips to US allies and partners since US President Donald Trump’s administration said it rescinded its predecessor’s so-called AI diffusion rules. Those rules sought to keep a significant amount of AI
RSS