Tue, Feb 12, 2013 - Page 5 News List

Australia probes trio’s high prices


Global technology giants Microsoft, Apple and Adobe were yesterday ordered to appear before a pricing inquiry examining the often higher cost of tech goods in Australia compared with other economies.

The lower house committee holding the probe, which was launched in May last year, said it had summoned the trio to appear at a public hearing next month to explain why Australian customers paid more for the same products.

“The committee is looking at the impacts of prices charged to Australian consumers for IT products,” it said in a statement. “Australian consumers often pay much higher prices for hardware and software than people in other countries.”

The inquiry was set up to examine claims by consumer advocacy groups of price discrimination for Australians on technology, with music, games, software, and gaming and computer hardware costing substantially more than elsewhere.

According to consumer lobby group Choice, Australians pay on average 73 percent more on iTunes downloads than consumers in the US, 69 percent more on computer products and 232 percent more on PC game downloads.

Office software was on average 34 percent more expensive in Australia compared with the US, Choice said in its submission to the inquiry, with hardware coming in at 41 percent more expensive.

One software package was A$8,665 (US$8,939) more expensive to buy in Australia than the US — a gap that Choice described as “particularly unreasonable.”

“For this amount, it would be cheaper to employ someone for 46 hours at the price of US$21.30 per hour and fly them to the US and back at your expense — twice,” Choice said.

Choice only did comparisons to the US and Britain; the inquiry is examining discrepancies with these countries as well as with Asia-Pacific economies.

Apple and Microsoft have both made their own submissions to the committee, arguing that prices differed across jurisdictions due to a range of factors including freight, local taxes and duties, and foreign exchange rates.

The Australian Information Industry Association, which represents Adobe and other major information and communications technology firms, has submitted to the committee that the “costs of doing business in Australia are higher than in many other countries.”

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