Apple said on Friday it is allowing businesses to sell content or services through applications given away for free at the iPhone maker’s online App Store.
The shift in policy is seen as a boon to magazines and newspapers that can give away iPhone or iPod Touch programs featuring basic content and then sell premium articles piecemeal or by subscription.
ADOPTION
“In App Purchase is being rapidly adopted by developers in their paid apps,” Apple said. “Now, developers can use In App Purchase in their free apps to sell content, subscriptions and digital services.”
Apple had previously barred suppliers of free iPhone applications from using the programs to sell content.
Suppliers of free applications can entice iPhone or iPod Touch users with free material in the hope they will eventually pay for enhanced content.
SHARE
Apple gets a share of purchase prices of programs sold at the App Store and will reportedly receive a share of revenue from sales of free applications.
The policy change comes as rumors abound that the California company behind the Macintosh computer, iPhone and iPod could release a portable tablet computer early next year that may double as an e-reader.
Unlike current black-and-white e-readers, Apple plans one that would boast full color and a 10-inch screen, making it more of an oversized iPod Touch or a netbook computer.
TABLET PC
If an Apple tablet computer does emerge, it would join an e-reader market that is becoming increasingly crowded but is undergoing tremendous growth.
An “iTablet” could also serve as an eye-pleasing platform for stories, video or other content sold through third-party applications.
Mercuries Life Insurance Co (三商美邦人壽) shares surged to a seven-month high this week after local media reported that E.Sun Financial Holding Co (玉山金控) had outbid CTBC Financial Holding Co (中信金控) in the financially strained insurer’s ongoing sale process. Shares of the mid-sized life insurer climbed 5.8 percent this week to NT$6.72, extending a nearly 18 percent rally over the past month, as investors bet on the likelihood of an impending takeover. The final round of bidding closed on Thursday, marking a critical step in the 32-year-old insurer’s search for a buyer after years of struggling to meet capital adequacy requirements. Local media reports
US sports leagues rushed to get in on the multi-billion US dollar bonanza of legalized betting, but the arrest of an National Basketball Association (NBA) coach and player in two sprawling US federal investigations show the potential cost of partnering with the gambling industry. Portland Trail Blazers coach Chauncey Billups, a former Detroit Pistons star and an NBA Hall of Famer, was arrested for his alleged role in rigged illegal poker games that prosecutors say were tied to Mafia crime families. Miami Heat guard Terry Rozier was charged with manipulating his play for the benefit of bettors and former NBA player and
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