LG Electronics Inc, the world’s third-largest maker of liquid-crystal-display (LCD) televisions, aims to overtake Sony Corp as the second-biggest this year, driven by stronger-than-expected demand.
The company is maintaining its LCD TV-shipment target of 18 million units for this year, which will be achievable, Simon Kang, head of the company’s home-entertainment division, told reporters in Seoul yesterday.
Global revenue from LCD TVs will drop 6 percent this year to US$76 billion, researcher DisplaySearch said last week, higher than its previous estimate of US$66 billion. Worldwide LCD TV shipments will rise 21 percent to 127 million units, compared with an earlier prediction of 120 million, because of higher demand from China and as more consumers replace bulkier glass-tube sets, according to the Austin, Texas-based research firm.
The South Korean company yesterday introduced its latest LCD TVs using light-emitting diodes (LEDs) as backlights instead of conventional fluorescent lights.
Global shipments of LCD TV panels with LED backlights will increase to 3.3 million units this year compared with 438,000 last year, according to researcher iSuppli Corp this month.
LED backlights, illuminated by glowing chips and used in products such as Apple Inc’s laptop computers, are brighter and consume less power than conventional fluorescent tubes.
LG expects global shipments of LCD TVs with LED backlights to rise almost 10-fold to 30 million units next year from 3.1 million this year. The firm aims to sell 400,000 sets this year and 3 million to 4 million units next year.
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