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Cayenne Tech launches fantasy baseball game

Cayenne Entertainment Technology Co (紅心辣椒娛樂科技), a subsidiary of Uni-President Enterprises Corp (統一企業), yesterday launched its latest online baseball game, Major League Baseball 2.

“The baseball dream of playing Kuo Hong-chih (郭泓志) against A-Rod, or Wang Chien-ming (王建民) against David Ortiz, can finally be realized,” Chen Yau-tian (陳瑤恬), CEO of Cayenne Tech, told a media briefing yesterday.

Cayenne Tech and Major League Baseball Advanced Media, Major League Baseball’s interactive media and Internet company, have signed an interactive gaming license agreement for the rights to customize Cayenne’s use of the Major League Baseball license within Taiwan for the online game.

The contract will enable Cayenne Tech to tailor Major League Baseball 2 to include official Major League club and league logos, as well as official club uniform colors and player rights.

Gamers will have access to Major League Baseball’s 30 league teams and their players.

Cayenne Tech, a Taiwanese online gaming firm founded in 2006, provides gamers with a unified platform that has fostered an active gaming community.

Pop singer Jay Chou (周杰倫) is the gaming site’s spokesman.

“The tremendous baseball fan base in Taiwan, as well as our 2.4 million gaming members, will now have the opportunity to play ultimate match-up and at the same time understand these teams and players individually,” Chen said.

Cayenne Tech runs its membership services through the WASABii Web site.

Membership is free, and the company makes money from customers who purchases add-on applications and services.

Chen said Cayenne Tech was keeping its full-year revenue forecast at NT$500 million (US$15.9 million).
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