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Chinatrust eyes customized services

Chinatrust Financial Holding Co (中信金控) yesterday vowed to grab a 20 percent share in the local wealth management market in the next three years, providing premier services to the nation's high-income individuals and households with assets exceeding NT$15 million (US$493,400).

"By providing customized services, Chinatrust Financial aims to obtain a 20 percent market share, in both our numbers of customers and assets under management," Oliver Shang (尚瑞強), president of Chinatrust Financial's retail group, said at a press briefing yesterday.

The bank currently has 330,000 clients with each owning more than NT$1 million in assets and 120,000 clients with assets exceeding NT$3 million, he said.

Other than integrated wealth management services, or F.A. SVIP, the bank would also provide reports it bought from the rating agency Standard & Poor's to its premier customers.

According to a survey by management consulting firm McKinsey & Company, up to 83 percent of the nation's customers with assets over NT$15 million make investment decisions based on the information they obtained about investing and financing.

Only 40 percent of bank clients with assets of between NT$1 million and NT$3 million depend on such information.
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