"In the third year, we hope to serve 1,500 couples, about 1 percent of the market, and post sales of NT$800 million," Matsuba said.
It is estimated that a couple on average spends NT$700,000 on their wedding, from shooting wedding photos to hosting banquets. That puts the overall value of the market at close to NT$100 billion a year.
Taipei 101 has also declared its intention to tap into the top-end wedding market by making use of its unique features.
Last month, it announced plans to offer a "one stop shopping" wedding service that ranges from making purchases to booking wedding venues.
Its main weapon will be to allow big spenders to make their marriage proposals in messages on the electric signboards on the world's tallest building at a cost of more than NT$3 million a time. It is aiming for sales of NT$50 million a year.
Dears Brain says that in addition to having wedding planners that map out detailed procedures for each couple, the firm also plans to open a bridal shop next spring.
Dears Brain president Hirokazu Kogishi was quoted by CNA on Thursday as saying he is also considering setting up a school to train more professional wedding planners in Taiwan. It is a long-term idea and no details are available as yet, Matsuba said.
Established in 2001, Dears Brain posted sales of ¥4.4 billion (US$36 million) last year and has a goal of ?6.5 billion in turnover this year. It plans to enter the market in Singapore, China, Malaysia and Hong Kong as well as Taiwan.
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