Thu, Sep 14, 2006 - Page 12 News List

Lenovo introduces new range of AMD-powered desktops

By Jason Tan  /  STAFF REPORTER

Advanced Micro Devices Inc (AMD), the world's No. 2 maker of computer processors, secured more new business yesterday as Lenovo Group Ltd (聯想) launched a series of desktops complete with AMD chipsets.

The move followed another recent victory for AMD, as Dell Inc also recently announced it would start offering its Dimension desktop computers with AMD Athlon processors this month.

"We offer a much better price-to-performance ratio for clients," Chou Kuang-jen (周光仁), vice president of AMD Taiwan told reporters at a product launch hosted by Lenovo yesterday.

Chinese vendor Lenovo, the world's third-biggest computer maker, has been carrying AMD-based consumer desktops in China for three years, and the partnership now includes commercial desktops, he said.

The latest deal means that AMD chipsets are being used in more than 10 Lenovo product lines, he said.

According to Chou, Taiwan's computer makers have told AMD that its processors offer a competitive alternative and enable them to secure higher profits.

AMD aims to boost its worldwide computer microprocessor market share -- including notebooks, desktops and servers -- to 30 percent by 2008, up from the current 21 percent.

"The server market is the fastest growing field for us, as it is a technology and performance-driven market, [which we are good at]" he said.

Lenovo introduced the A60 series yesterday, which is the first ThinkCenter-branded personal desktop line with an AMD processor to be made available.

Targeted at enterprises, the ThinkCenter A60 comes with an AMD Athlon 64 processor and will retail at NT$19,900 (US$606).

"We want to offer our users more options and innovation," said Justin Liang (梁百鋒), a sales executive at Lenovo Taiwan. "We want to expand our product lines using different processors."

Dell said in May it would start using AMD processors for specialized computer servers used mainly by large businesses. It ended a long-standing exclusive relationship with Intel Corp, AMD's bigger rival.

Last month, Dell, the world's largest computer maker, announced it would offer Dimension desktop PCs with AMD Athlon processors this month.

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